Rumor: The Coming <soft> Rebrand

Discussion in 'Chicago Fire' started by Jasper_Black, Jul 23, 2018.

  1. chiladd

    chiladd Member+

    Mar 21, 1999
    Chicago
    Club:
    Chicago Fire
    I think he mixed up reply's , I m guessing that wasn't intended for you.

     
    xtomx repped this.
  2. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    wsmaugham repped this.
  3. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    Well, all this brand has working against it is urban street violence and a Dick Wolf network procedural drama. Two things that are notoriously easy to get rid of.

    For real though it's gonna be the gang sign thing that sinks this.
     
    Pennsylvania Dave repped this.
  4. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    One positive note: it is in fact three colors, not five. One massive design sin down, several more to go.
     
  5. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    Yeah, I was wrong about the text color though...
     
    xtomx repped this.
  6. wolvesfirehope

    Chicago Fire, Detroit City FC, Swansea City, Chicago Red Stars, Edgewater Castle
    United States
    Apr 6, 2018
    again, by themselves, these are not bad designs. (the white one is actually a heck of a lot better than all the other plain white kits adidas has turned out for teams.) but with that logo on it, it just isn't the fire.

    can't wait to hear the explanation for all the changes. i don't know if there are that many hoops in the whole city to jump through to get people to understand their description.

    of course, if they win the supporters shield next year, we might like 'em a little more.
     
  7. Mikebsiu

    Mikebsiu Member+

    Mar 15, 2008
    Club:
    RSC Anderlecht
    I’m trying to honestly think of a worse team logo in US professional sports. I can’t think of one. This is the worst team crest of all time.
     
    ChicagoVT, Pennsylvania Dave and xtomx repped this.
  8. ktsd

    ktsd Member

    Jul 20, 1999
    Bethel, CT, USA
  9. The Marquis

    The Marquis Moderator
    Staff Member

    Aug 13, 2007
    Washougal, WA
    Club:
    Portland Timbers
    Nat'l Team:
    United States
    From an outside perspective, since I just saw the 2-tone version yesterday for the first time and that I have always held the old logo as my favorite in MLS... after seeing the mockups in full color, I think it looks ok (except the "flame" post-modern art piece, which just falls flat for my taste)... I think the colors are fantastic and unique. Those kit photos look slicker than anything the Fire have worn in years.
     
    wsmaugham repped this.
  10. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    At the end of the day, you just can't do this and keep the proven incompetence of NRod and the FO. You're either turning the page or you're not.
     
  11. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    #861 harrylee773, Nov 21, 2019
    Last edited: Nov 21, 2019
    Oh, wow, a generic all white secondary strip- at there's some brand continuity!

    So a monochrome navy primary kit is the big switch. Okay then... again, WTF is this team still going to be called 'Fire'?

    I'll at least give them a little credit if they actually take the field in these- it will show they're able to at least get the ********ing timing down, if nothing else.

    The Motorola logo and the new badge together is kind of a weird look though. Not sure what it is about the two on the shirt together but it looks odd.
     
  12. SixKick

    SixKick Moderator
    Staff Member

    Nov 13, 2000
    Club:
    Club América
    Nat'l Team:
    Mexico
    First thing I thought of when I saw this version was Latin Kings. Guess I wasn't the only one.
     
  13. krolpolski

    krolpolski Member+

    So the club has moved to a stadium that's more of a pain in the ass to reach, with parking that will be more expensive and now are going to rewrite its identity that most supporters identify with, what's the point of going to games?

    Unless they sign Robert Lewandowski. Like that will happen in the next coupla years.:rolleyes:
     
  14. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    The subtle hints of flag blue are really nice in that one. I'd like it a lot more if it didn't look so much like Philly's away from this season though.
     
  15. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    All white away uniforms suck. In all sports.
     
    harrylee773 repped this.
  16. chiladd

    chiladd Member+

    Mar 21, 1999
    Chicago
    Club:
    Chicago Fire
    It's official
    Chicagofirefc.com
     
  17. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    Joe's next big money splash needs to be to buy out the URL from that Florida sandwich shop.
     
    chiladd repped this.
  18. IU Gooner

    IU Gooner Member+

    Feb 8, 2009
    Chicago
  19. chiladd

    chiladd Member+

    Mar 21, 1999
    Chicago
    Club:
    Chicago Fire
    It was a pizza shop in Denver , it's now a sandwich shop?
     
  20. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    ********ing Cringe
     
  21. IU Gooner

    IU Gooner Member+

    Feb 8, 2009
    Chicago
    And getting buried with the Grandal signing, hahaha.
     
  22. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    I mean, I love Kevin Coval (narrator of the hype video), everyone should read A People's History of Chicago, but this is just ... cringe...
     
  23. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    Also, I don't care that I'm threadshitting right now - how is this a <soft> rebrand? At all? They're removed all of the identity that, for better or worse, said Fire. It's somehow a complete rebrand that still comes off as half-assed. Whatamess.
     
    xtomx repped this.
  24. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    Apparently it's a pizza shop in California with five locations now that I've actually looked.
     
    chiladd repped this.
  25. IU Gooner

    IU Gooner Member+

    Feb 8, 2009
    Chicago
    Yeah, it's not. I really thought they'd go the DC rout and modernize the badge, but keep the colors the same.

    Alas, they went another direction.
     

Share This Page