Yeah.. A lot of execs are buying the hype that AI is the new sexy technology that will give them an advantage over their competitors. Too bad they aren't realizing just how bleeding edge AI is and/or how snake oil-esque it is.. Hopefully they figure it out before it f**ks over their company too bad. The popping of the AI bubble is going to be brutal.
Sounds to me like somebody oversold the board on the promise of AI, and is trying to force it. You might want to brush up on that resume and get some new credentials. Nothing is forever. It will pop. Only questions are when and how "violently."
I'm afraid the answer is "very". AI and the money flowing into it is the only reason why the US isn't in a recession right now. https://www.axios.com/2025/09/15/ai-stocks-recession That being said, the MLS TV thread probably isn't the best place to discuss the Magnificent Seven. https://www.fidelity.com/learning-center/smart-money/magnificent-7-stocks
And that's being generous. I can't even get an AI to figure out the idea of weeks correctly for the one helper thing it would actually help me with.
To watch MLS in 2026 you will need to log into Apple TV, but you won't need a subscription to Apple TV, and you can do this on your Apple TV but you can also do it if you don't have an Apple TV.
Let's not forget that those billions invested aren't for regular innovation. They are racing to build our digital God who will control all of our fates. And we can't let China make him first.
Management don't understand or care. Their manager's manager's manager's manager told shareholders that their AI policy would reduce costs be $several million, so they have to pretend it's happening.
I remember working in the financial services and going to a technology leadership strategy. Steve Ballmer told us about Microsoft's knew strategy for financial services. It was ... wait for it... to put the letters FS after Windows XP. We'll at least he didn't call it NTFS. Now we have an entire industry putting AI at the end of everything just to satisfy shareholders with no real AI strategy. My bro-in-law bragged about how much he'd made buying shares in ResolveAI. I read the website and told him to get out.
Wrote something a little different during the break that I hope @MLS_PR considers, as national outlets keep decreasing coverage and now AI content is replacing writers. Someone had to say something before media access just gets worse. (Free post) https://t.co/aIF1VPpCMB— Laurel Pfahler (@LaurelPfahler) October 14, 2025 She does have a point. MLS seems to be doing the opposite of getting fans engaged.
This is my first season really following MLS and for the most part it's been great. The level of play has been better than expected and obviously my club has had the best expansion regular season in history. But trying to find information has been really hard. The In house stuff has been inconsistent and really boiler plate even for in house stuff. The independent stuff is very limited and almost impossible to access if you are trying to avoid X. I've found a few sites that do right ups focused on the betting market but they're filled with errors. Been really frustrating to say the least.
Start with following tom bogert and Matt Doyle on Bluesky. They often link to other great resources the write about the league. The biggest problem is that most of the good stuff exists scattered about behind niche paywalls that would cost you $100s/yr to subscribe with only bits of pertinent info. They tend to be general soccer discussions that will occasionally focus on MLS on your team. It is tough going.
By decent do you mean that they cover Messi, and basically the few teams that spend money on a handful of players? I would follow Soccerwise on youtube and Discord. Gass and Bogert have carried over a lot of what made Extra Time Radio so great to their channel/outlet. Morning Kickaround on Youtube is also good for general Soccer in America content. I would also check Substack, as many of the MLS team specific content is there. You may have to subscribe, but the content is usually better than the mainstream outlets. As a Union fan we're spoiled as Jose Nunez, Joe Tansey, and Todd Lewis do a great job with independent coverage of the team (podcasts, substacks, etc.). We also get decent coverage from the Philly Inquirer from Jonathan Tannenwald.
Well they re-added Tom Bogert today, so that will help. Tom is happy to get whatever scoop he can, regardless of team.
Looks like USSoccer is using AI. https://ussoccer.com/stories/2025/10/usmnt-haji-wright-cristian-roldan-connect-twice-win-australia Several errors and the use of the word "terrific", which I don't think of that commonly used in the US.
The Total Soccer Show podcast has an MLS focused episode almost every week. They do good work covering the whole soccer landscape.
Apple and F1 have signed a 5-year deal for F1 races to be available exclusively on Apple TV in the U.S. starting in 2026The deal is worth about $750M pic.twitter.com/3VIfSAukI6— DiscussingFilm (@DiscussingFilm) October 17, 2025 NASCAR breathing a sigh of relief as f1s growth in the US dies.
Apple potentially gains 50 million subscribers from ESPN. F1 was the only reason I had ESPN when I was in the States. Apple should get TdF.
I wonder if they're going to have a separate paid "channel" like MLS does, or if every race is just going to be included if you sign up for Apple TV.