Okay...as promised, I started to post some of my project from my senior year of college. I took a sports marketing class and my final project/thesis was a probability study on MLS in the city of St. Louis. Without going into too much detail right now, I have posted the logo I created here: http://www.geocities.com/caputobd/STL.html Let me know what you think!
Somewhere, Sam's St. Louis soccer sense is tingling...He give's a Scooby Doo-esque "mmmrm?" and runs to his soccer cave.
The folks in Oak Brook like the other corporate tie-in, too. Has anyone ever seen a Clydesdale leaping? And if you are going to have a Clydesdale, then you should also have a Dalmation, but then you'd be treading on Fire turf.
OK, so it takes a bit from the Burn logo, but other than that I like it. Let's be honost, if your going to call the team the Stampede, you should expect to see a horse on the logo. Or is there some inside joke I'm missing?
thanks for the feedback I appreciate all the comments, wish there were more! I had a lot of fun doing this project though, I already work in pro sports and would love to get involved on an expansion committee for a league office like MLS someday. Obviously I would have more resources available to go further in depth with my study. As for the 2 horse logos in MLS, I don't see a problem with it. There are many repeated themes in the sports world and once MLS is 20 teams deep, nobody will pay much attention to it. I like the idea of a dalmation though...but you're right, the Fire might get pissy. I actually wanted to make the logo more of a team of Clydesdales, but my graphic's design friend was kind enough to draw me one horse leaping, so I ran with it.
Re: thanks for the feedback well its not bad. i don't like- lettering- i don't like when the letter are beveled and embossed for the writing of a teams name. not bad how you incorporated the the ball, horse and st louis arch thingy together. if there is going to be a horse in it, maybe a little more like the ferarri logo would make it look nicer.
As others have pointed out in expansion threads, need colors other than red white and blue (although if Bud is the I/O red would probably be necessary) and avoid soccer ball in crest. Obviously graphics would be upgraded with bigger budget/professional consultant, but why not use a less representational image of the mascot. Also, doesn't St. Louis have a rich soccer history that one could draw upon for a crest/name? IIRC, St. Louis teams won early US Open Cup titles. This would be preferable to a modern animal mascot theme, given need to draw on American soccer tradition, as meager as it is.
Real knights dont wear armor I don't know how you make St. Louis' soccer history into a team name or a logo. I like the horse idea, (and prefer an animal name to just about any non-animal name). That doesn't look like a Clydesdale to me, though, and I'm pretty sure that stampedes don't have anything much to do with St. Louis history. When I think of St. Louis themes I think first of the river and steamboats, then of the railroad, followed by beer, aviation and shoes. I personally like a river theme, and prefer the name "The St. Louis Roustabouts". We had a USISL team several years back that had a logo with a horse and the arch. The team was called the Knights. The knight, of course, was Louis IX, the 13th century crusading King of France for whom the city is named. The logo wasn't too exciting, but it did combine the two symbols of the city, the arch and Louie IX, the new symbol of the city and the old one. I thought it was a great name for a team, with a great local tie-in. "Real Knights don't wear armor" "The slayings begin April 23" Build a stadium and you can call the team anything you want and use any logo you want.
How 'bout a team of Clydesdales charging with the beer wagon in tow through the arch... with Good Louis IX at the reigns. Ol' Louie once rode atop the St. Louis Browns logo (there's a statue somewhere of him in the same pose, isn't there?). Would be good to see him back in the local sporting life. Like "Roustabouts", though. Even better than "Steamers" in the same vein.