If you have access to Soccer America, there's a good article about sponsorship in soccer. Sadly, their poorly put together website won't let me post a link.
That is a good article, took me awhile to find it though. Fresh Money's job description is known to only him. He has to "close the deal" on expansion groups/owners/idiots/investors who are interested in owning a MISL team. League sponsors are definately part of his duties. I honestly think Money should be on the first flight to Edmonton. If the CMISL is going to take off or at least see the light of day, at least meet the people behind it.