SOURCE betrays Hip-Hop, diasporan Africans, teams up with U.S. Army

Discussion in 'Politics & Current Events' started by Mel Brennan, Oct 17, 2003.

  1. Mel Brennan

    Mel Brennan PLANITARCHIS' BANE

    Paris Saint Germain
    United States
    Apr 8, 2002
    Baltimore
    Club:
    Paris Saint Germain FC
    Nat'l Team:
    United States
    [​IMG]
    The U.S. Army's "Taking It to the Streets" yellow Hummer

    The SOURCE is dead. From Salon.com (get a day pass, beeyotch!)

    ...the yellow Hummer is the signature vehicle for the U.S. Army's "Taking It to the Streets" campaign, a hip-hop-flavored tour launched a year ago by Vital Marketing Group, the Army's African-American events marketing team. During these events, the Taking It to the Streets team lets possible recruits hang out in the Hummer, where they can try out the multimedia sound system or watch Army recruitment videos. The Army's team often throws contests, too: Which possible recruit can shoot the most baskets, do the most push-ups, go up the rock-climbing wall the fastest? The winners are awarded Army-branded trucker hats, throwback jerseys, wristbands and headbands. Want a customized dog tag? They've got a machine that makes them. Want to see what it's like to fly a plane? There's a flight simulator.

    It's all to convince urban teens that the Army understands hip-hop culture: The Army knows you play basketball and wear jerseys, because the Army is down with the streets...

    ...The Vital Marketing Group is about to take its recruitment campaign for African-Americans a step further by teaming up with hip-hop bible the Source. This fall, Vital will launch a new tour separate from the Taking It to the Streets campaign: The Source Campus Combat Tour will start in late October, hitting five Northeastern college campuses with high percentages of African-American students...

    ...When I saw the Source was teaming up with the Army, I was outraged," says Bakari Kitwana, former executive editor of the Source and author of "The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture." "It's a betrayal of their readership. The military has historically used African-Americans, while the country has not done justice to African-Americans..."


    That's just foul, and SOURCE subscriptions will be dropping nationwide when word gets out...
     
  2. 655321

    655321 New Member

    Jul 21, 2002
    The Mission, SF
    "Yo Griff...do you think we're gonna sell out??"
    "I know if we do, we get the hell out..."
     
  3. Freestyle2000

    Freestyle2000 Moderator

    Feb 6, 2000
    LA
    Club:
    DC United
    Nat'l Team:
    --other--
    Like the SOURCE has been relevant in a decade.

    RS
     
  4. GringoTex

    GringoTex Member

    Aug 22, 2001
    1301 miles de Texas
    Club:
    Tottenham Hotspur FC
    Nat'l Team:
    Bolivia
    According to that Humvee, brother join the army, he get a white woman.
     
  5. irishFS1921

    irishFS1921 New Member

    Aug 2, 2002
    WB05 Compound
    :rolleyes: because we all know the source is an intergral part of informing young americans about what to do with their lives aside from which "crunk out the frame" album to buy or which "fresh sean john" clothes just hit the street.
     
  6. MikeLastort2

    MikeLastort2 Member

    Mar 28, 2002
    Takoma Park, MD
    GringoTex, love the new avatar. :)
     
  7. Ian McCracken

    Ian McCracken Member

    May 28, 1999
    USA
    Club:
    SS Lazio Roma
    Nat'l Team:
    Italy
    Yeah, whatever, Bakari.

    He thinks blacks are not intelligent enough to realize you join the military and you might get shot. He's the racist and he doesn't even know it.
     
  8. GringoTex

    GringoTex Member

    Aug 22, 2001
    1301 miles de Texas
    Club:
    Tottenham Hotspur FC
    Nat'l Team:
    Bolivia
    Eat me, you beltway bitch.
     
  9. house18

    house18 Member

    Jun 23, 2003
    St. Louis, MO
    Maybe Mel is actually Farrakhan?
     
  10. CrewDust

    CrewDust Member

    May 6, 1999
    Columbus, Ohio
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    "How dare the Army give them there black folk oppurtunities."(s) On the other hand it's good to see that the Hummer has been converted for military use.
     
  11. mannyfreshstunna

    mannyfreshstunna New Member

    Feb 7, 2003
    Naperville, no less

    GASP! IT CAN'T BE!

    Hey, leave it at home Cap'n Crunk.
     
  12. 655321

    655321 New Member

    Jul 21, 2002
    The Mission, SF
    Any African-American fighting for the US is a sucker...
     
  13. mannyfreshstunna

    mannyfreshstunna New Member

    Feb 7, 2003
    Naperville, no less
    Either that or you are an insipid fool.
     
  14. ElJefe

    ElJefe Moderator
    Staff Member

    Feb 16, 1999
    Colorful Colorado
    Club:
    FC Dallas
    Nat'l Team:
    United States
    A Ford truck has military applications?

    Well, only if you consider "picking up the CO's dry cleaning" to be a "military application."
     
  15. 655321

    655321 New Member

    Jul 21, 2002
    The Mission, SF
    No, they're suckers. Peope with no self-esteem or pride in themselves. And, apparently, someone that hasn't taken an US History class in their entire life.
     
  16. Cascarino's Pizzeria

    Apr 29, 2001
    New Jersey, USA
    Explain your rationale. I really don't understand what joining the military necessarily has to do with race. It's not like black people are being forced to join the army. In Vietnam one could argue that middle & upper class whites could get a deferment while poor whites, blacks & hispanics weren't afforded the same advantage. But today people sign up for a variety of reasons. Many times it's to get out and see the world, learn how to become a responsible adult or because they want to get away from home. It's a good route for those not interested in college or working 9-5.

    I bet the avg. soldier has 10X the self-esteem of the avg. college student. Your argument sounds silly.
     
  17. 655321

    655321 New Member

    Jul 21, 2002
    The Mission, SF
    Any African-American willing to fight and die for a county that has continually treated his/her race with as little dignity and humanity as the United States has is a sucker. That is my point and rationale.
     
  18. mannyfreshstunna

    mannyfreshstunna New Member

    Feb 7, 2003
    Naperville, no less
    Wrong wrong wrong. i don't think you should be speaking for a large cross section of people like this. For you to do so is quite disrepectful.
     
  19. Auriaprottu

    Auriaprottu Member+

    Atlanta Damn United FC STILL USOC Champs
    Apr 1, 2002
    The back of the bus
    Club:
    Atlanta
    Nat'l Team:
    --other--

    I understand where you're coming from, but I don't think you see the bigger picture. The real-world (financial) reward pales in comparison to the risks for anyone in a combat situation. That's part of the reason the military recruits kids fresh out of high school, before they can complete their education and get a better gig in the private sector. It's one thing to finish one's education and go in as an officer, quite another to go in with no rank whatsoever. But for a lot of people -of any color- it's the only good option available. That's what a government counts on when there's no draft.

    Traditionally, Black men and women have served in the military in decent percentages. That's in part because the military offered steady pay not always available in the private sector, and because military service was used as a weapon in the ongoing fight against racism. Some do it because they hope that one day, the civilians they're defending will see them as they see themselves.

    Universal- Black folks aren't going to enlist because of any hip-hop ad campaign. And I doubt that anyone will cancel their subscription to The Source because of it, either.
     
  20. BenReilly

    BenReilly New Member

    Apr 8, 2002
    NEVER underestimate the power of advertising.
     
  21. Cascarino's Pizzeria

    Apr 29, 2001
    New Jersey, USA
    i guess your mssg. isn't getting across because there is a significant number of blacks serving in the military. i suppose each & every one is a sucker? that's thousands of people putting their asses on the line for your right to call them "suckers". i think i know who the real sucker is.
     
  22. 655321

    655321 New Member

    Jul 21, 2002
    The Mission, SF
    I understand that people have different reasons for joining the military, and I respect anyone's choice and opinion. If they want to do it, that's fine. I'm not here to control anyone's existance. I'm just saying that there is not a chance in hell that would die for a country that has treated my race the same way. Simple as that.
     
  23. Cascarino's Pizzeria

    Apr 29, 2001
    New Jersey, USA
    So you're basically saying that YOU wouldn't sign up for the military but you don't have anything against those (of any race) that do. It's far different from what you first said.

    The govt.'s job is to make the military as appealing to 18 yr. olds as they can. I know the Hummer promo. is over the top, but it's their job as a kind of corporation to market their product as efficiently as possible. No different from beer companies, music companies or clothing companies hawking their sh!t to the same demographic.
     
  24. JPhurst

    JPhurst New Member

    Jul 30, 2001
    Jersey City, NJ
    Except for the potential of being involved in life threatening combat.
     
  25. Ian McCracken

    Ian McCracken Member

    May 28, 1999
    USA
    Club:
    SS Lazio Roma
    Nat'l Team:
    Italy
    If you're 18 years old and you don't know that joining the military involves the risk of being shot, then you almost deserve to be shot.
     

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