If you really want to know where Shock and Awe came from and how it is supposed to be implemented - and how Franks is following the prescription here .... Read Exec Summary, Chapter 2 and Chapter 3 (pp 9 - 12) .... it should indicate what the "plan" is - since many folks want to know. According to this prescription the war would last about 30 days from inception ..... the author is not Rumsfeld - but several very senior retired Army, Navy, AF, and Marine Corps officers - this was put together back in 1996-1997. http://www.ndu.edu/inss/insshp.html