Very good read. Some movie-goers strongly object to the excessive pre-movie advertising. Other than that, everything else about Regal was positive.
Makes you want to run out and invest. I think he should consider marketing MLS in those theater ads -- I saw a WUSA ad in a movie theater and it was pretty impressive.
already done on the movie ads. i was at a regal/edwards to see pirates of the carribean. there it was a huge ad for soccer saturday followed a few other ads later by an ad for the galaxy and the hdc. massive screen too cause it was opening night for the movie. it was coooooooool
I've seen Wizards ads in the premovie stuff at AMC theaters in Kansas City. Not sure how long ago it was, probably a couple seasons ago. Nothing too extravogent.