Revs Marketing: "Show Your Rev, White and Blue!"

THIS IS THEIR BIG MARKETING PLAN!?!?

have all of us dress in colors and tell our friends!?! (plus the occassional radio/tv spot).

Doesn't this fall under the ospices (sp?) of the old marketing plan? oh, but this marketing plan actually asks us to do it. Genius!..pure unadulterated genuis! The new marketing guy is a god for realizing that the old marketing just never asked us to do it. brilliant! 7 jobs worth this?!

 

Give it a rest Rev-ler will you. What do they have to do to please you?

I think some of their plans are absolutle brillient. Introducing the team to the Pats game Sunday was a stoke of genius. From what I'm seeing and hearing the general marketing plan is well thought out and will put lots of people in seats on Sunday and may just get us some season ticket sales as well.

 

look, don't think that everything they do doesn't please me....hey, sure i love the fact that season tix holders can still call and get tix in the lower bowl and all. but please, someone over in revs office was hyping this "marketing blitz" which was supposed to go in effect last friday. this is wednesday now. however, give them credit... it does get the name "revolution" on the air (anytime that happens...its good i suppose)

but, for people looking for tix now, they are relegated to 2nd level $40 tix and potentially 3rd level $40 tix (from what the rumors are). there are $25 tix in the lower bowl...so those 2nd level seats should not be priced higher...let alone the 3rd levels. to me, this is just attracting more people that will eventually ask themselves "what's up with this place". its great to have the benefits of being a season ticket holder but they really are shortsigted about getting people to open themselves up to following the team on a long term basis.

plus, if you believe will mcdonough at all...he wrote 2 sundays ago that the krafts will in fact have this place almost paid off by the end of the pats season. there really is no reason to gouge people for this mls match. make the prices cheaper in the 2nd and 3rd level and open up the floodgates.

really, they lost a lot of people that paid a lot of $ waiting in rte 1 traffic for 1 hr, waiting at will call for 45 min, and or waiting at the gates to get in for 30 mins or more for the holland game....and they could've thought of ways to alleviate all of those a bit. i've had pats fans tell me they wait in line no longer than 10mins right before kickoff. trust me there will be 100's and 100's of people that miss a large portion of this match.......

.....getting people in, on time, in an organized manner, making the game affordable for diverse groups of people, and making the atmosphere inside entertaining is far better marketing.

sorry, perhaps all this rains on your parade but it doesn't for me....i'm totally able to separate my short-term ecstatic feelings for the revs making the final (i'm beside myself) with my opinions about the longterm state of selling this game in the u.s......perhaps you're not able to.

 

yeah, just at or before the coinflip i believe. i heard they got a lot of applause...maybe a standing "o". that was a very nice thing to do.

even though this is an already widely used tactic, "cross promotion"...every t.v. network does it for their t.v. shows with stars appearing across timeslots....its obviously the smart business thing to do...but still nice that they pulled the trigger on it.

oh, and the day of revs pampering at the boston harbor hotel yesterday was well deserved and a very nice thing to do as well.

see what a softie i am.

 

It doesn't ask you to do anything besides be excited about your team and wear its colors, is that too hard for you to do? Aren't you a fan? You can even get some tix doing this, so quit yer whining. This is designed to get people talking about the game, I think it's very smart, cheap, and efficient. Word of mouth is supposed to happen naturally, but in Soccer that does not happen, thus the Revs are encouraging word of mouth with this campaign.

Just from reading your forum, I can count the revs are advertising in 2 radio stations, the Herald and the Globe, on two TV stations, during the Pats game, and In Hartford's main paper. Other adverstising might be happening, but this is all I know of thanks to BigSoccer. Let's also not forget media coverage, which seems to be pretty good. The Revs deserve some of the credit for that, as they are responsible for getting press releases out and can have a big influence in what the media decides to cover.

Honestly, that's not too bad. What else should they do? Advertise during College Football or in Sports Illustrated? Advertising in publications or TV programs which traditionally don't have many soccer fans as their viewership is horribly ineffiecient, a waste of money basically.

 

I can say I'm not surprised

The Revs get to the finals and still you complain

Dear god man what if they win - what are you going to whine about then ????

 

I love this idea. In fact, I'm so down with the concept that I will run over to Downtown Crossing at lunch to buy some Revs gear so I can show my pride in public. Oh, I forgot, no store in Boston sells any Revs merchandise. Oh well.

Seriously, I support the marketing folks and it's not a bad idea, but I would support the whole thing a lot more if the Revs/Pats had used some of their marketing leverage to make sure that at least a few of the stores that carry Patriots stuff also carry Revs stuff.

 

Actually they are advertising during college football. I saw an ad on the BC-VT game (the #4 team in the country i think) that was very well done, in contrast to previous Rev advertising. I don't know what kind of ratings that game pulled but most likely it did well, especially locally.

It is a good idea I think. I know plenty of people who like both sports.

 

in no particular order...

1. parking
2. security
3. food prices
4. Sunil
5. Lack of footmassage from Pats ticket office staff
6. gmplmer
7. Dunseth
8. REV-OKe
9. Rusty Pierce not winning world footballer of the year award
10. not keeping beto naveda

 

I'm sorry, but a stroke of genius? Good, common sense, maybe, but genius?

Uh, I think his point was that he already does this, and doesn't consider asking him to do what he already does much of a marketing plan.

He'll probably start whining about the noise from the Fort. Oops, that's another well known whiner on these boards that I'm thinking of...


Bottom line is that they don't really need to do a whole lot of marketing for this game. They are on the local sportscasts, in the local papers, and the tickets seem to be selling pretty briskly. For a team that's marketed as poorly as any team in the MLS, this week should be right up their alley.

 

There certainly seems to be some effort here. At least a step up from the regular season. They even sent people out this past weekend to put bumber stickers and fliers on the windshield of cars at at least one local youth soccer tournament. Of course it was raining and the fliers and bumper stickers didn't survive but it was a good grass roots effort.

 

And I still can't believe they let Shirley go as well.

Oh why can't we get a team like the Revs?

Ooops, we do, don't we!!!!!

 

Hey, Shirley was the only reason I got out of bed before noon.

Tom

 

do you guys even read the posts or do you just stop after one sentence? at least soccertim reads the whole darn thing.

i am plenty excited for the revs. did you read the part where i can, in fact, be excited for this short-term goal/event. yet, still be lucid enough to try and understand the long term effects/problems kraft and mls have in making this sport a fixture in people's heads.

not really getting on my high horse here....but, i go to the overdraught for some matches, i go to all the home games, and i don't belong to any youth soccer groups or anything yet organized about 200 people to come see games out at gillette this year....including 30+ for this cup game.

what the hell do you guys do besides try and get a rise out of people (huh, i used the word "hell"...i guess you were sucessful here) that actually back up their enthusiasm with concrete actions over and above just showing up to a few matches and spewing on the bds?

its simple, the marketing they did was common sense...nothing special. period. i'm not going to get all excited b/c the a dog sat when it was supposed to sit. they own a business..in a new stadium..there's a big game..they want to get people to spend as much money as possible at the event...duh, they run ads and cross promote. this guy owns the pats for god's sake...they're doing the least they can do.

DO NOT QUESTION MY AH-THOR-UH-TEE!

 

Hey Rev-eler, George Plumber called from Krafty's cell phone and he told me to tell you to 1) shut the hell up because you're not a "team player," 2) buy more stuff, and 3) stop complaining because you, yes, you are indeed lucky that we have a team here.

Hey, I'm just the messinger, so don't shoot me.

Tom

 

don't worry....i'll just cut off your pinky and send it back to him rolled up in a midnight riders scarf. that should be warning enough.

 

Once again Tom we disagree.

Rev-ler

The Revs are in the final. They are reaching out to media outlets to try to build a buzz around a team that I am sure many in the region either don't know they exsist or are unaware they have made the finals

What the hell is wrong with that ? Is it that the Rapids office didn't come up with it first ?


Dude you need to seriously take a step back and think about rooting for the Revs. Are they worth all the drama that they seem to put you through ?

And I bet money that when the Revs win on Sunday that you or someone else here will post that the food was too expensive or that some mean old security person took your kazoo away

It's your thing I guess. The Revs glass is eternally 1/4 full, not even half full in your eyes

 

Did you know the REVS ARE IN THE MLS CUP FINALs?

who gives F*(^K-all about the goddamn marketing???

Go REV.

 

Beat LA

Beat LA

Beat LA

 

George Plumber and and Rev-eler, can you two please agree to never get along. It's just much too entertaining the way it is...

 

god, i hate to sound like a 3rd grader.....but, DUH! thanks for making the point for me, finally! once again...and i'll have to include george back in this too now. i don't care about the marketing!! that is the point. all i was saying was that they weren't doing anything that "special". reaching out to these same media outlets would have occurred largely in the same manner if the revs wouldn't have made the finals. they are trying to get everyone under the bigtop to see b/c they want to make $$. having the revs on the field at the pats and having this red, white, and blue thing are probably the only things that are different in the "revs in finals" scenario. and i don't really consider it all that "creative".

let's review....
i don't park in their lots
i don't eat their food
i don't drink their beer
i don't buy merch. in the proshop

mls cup in foxboro: good
i'm going with 31 people & tailgating: very good
more publicity: very very good
40+k expected: very very very good
revs in finals: very very very very good

big "marketing blitz" from the "new folks":
......i hoped for better
more exp seats in 2nd level than 1st level:
......i expected better
george and rev-oke actually reading someone's post and "getting it":
......i knew better

 

oh, and if george could ever remember what team he actually plays for in the somerville coed league that we're both in.....we could settle our creative differences right there, right then.

 

see - these negatives make you expendable in the Kraft Marking Machinery.

This is why they treat some fans so badly. I do all of the above, and I get VIP treatment.

you don't, and they don't market to you, they make you walk long distances, the send out the security to rough you up and throw your friends out... they F&*(K you at the drive through...

The Rapids front office would treat you like crap too, if they found out what a poor upsell prospect you are.