According to a Sam Stejskal piece for The Athletic, a rebrand of the New England Revolution is under consideration. That should leave the Revs in a good place on the field next season. Major changes could soon be on the way off the field, too, as Bilello confirmed that the club is considering a rebrand. They're close to hiring a creative agency to oversee a process that could result in a new logo and a new name. Kraft cautioned that they're not fully decided on a rebrand, but they are exploring their options. If they decide to go forward, it would likely be at least a couple of years before any changes are unveiled. "We've always thought about doing the rebrand when we built a new stadium, but I would say at this point that we probably updated our thinking a little bit regarding timing," said Bilello. "We're going through the process of evaluating the potential to do that sooner rather than later." By now, people know my take on this issue. A new logo? Sure, I could see that. The original was never great to begin with. However, there's absolutely no reason to abandon either the New England Revolution name, or the team's traditional red, white and blue palette. We're not talking about a team identity as egregiously asinine as Dallas Burn, Kansas City Wiz, New York/New Jersey MetroStars, or San Jose Clash. Plus, something of the first soon-to-be quarter-century of the club's history should be preserved. The New England Revolution have played in five MLS Cup Championships, won a U.S. Open Cup in three trips to that tourney's final, and were the only U.S. team to hoist the North American SuperLiga trophy.