It is getting much better. Not only we have billboards and TV ads but I noticed that there are radio commercials about Red October on some local stations! Actually, I heard two of them in the span of only a few minutes. One on the New Rock "The Zone" and the other on B 96. In the first one some guy was bragging how he likes to watch Chicago Fire--Beasley, Razov and Ralph, but the second one had a girl talking about how handsome Bocanegra and Ralph are! The latter was so hillarious! Good job Fire!