Rebranding can-o-worms

Discussion in 'MLS: General' started by dredgfan, May 3, 2007.

  1. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    Just a hypothetical but with the ways pro sports franchises change hands I might as well ask this.

    What happens to the name NYRB when RB sells/goes under/option c...?

    Do they allow name usage? Continue sponsorhsip on jersesy? stadium?

    Ideas BS?
     
  2. Asprilla9

    Asprilla9 Member

    Dec 15, 2000
    Beaverton, OR
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    then it becomes the "whoever buys us can call us whatever the hell they want" team. they're not keeping the name "Red Bull" if Red Bull sells the team. no offense, but why would you even have to ask that?
     
  3. MUTINYFAN

    MUTINYFAN Member

    Apr 18, 1999
    Orlando
    They can become the MetroBulls if such were to happen. :D
     
  4. lfcli30

    lfcli30 Member

    Jun 21, 2005
    New York
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    Gurantee we go to something with Metro in it.

    My guess: Metro FC or SC or some shit like that. I'd be plenty happy going back to Metrostars as well.
     
  5. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    I wasn't asking if that was the case. I know it is. The point of asking is with all the hoopla about rebranding, there is situations which might make it necesary in the future. Just as RB might pull out of MLS, what about the Chivas name brand on that other team in LA? If Vergara pulls out, does the team remain Chivas? I'm sure there is a largre question regarding brand names likes these and the teams invovled.
     
  6. mrecint

    mrecint New Member

    May 31, 2006
    Fishers, IN
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    If RedBull still would own the copyright to the logo and name after they're bankrupt, then NYRB couldn't use it. If not, it's fair game.
    That's way teams in different countries don't have the brand name in their team name,...it's on the jersey or plastered on or around the stadium

    FC Barcelona
    Chelsea FC
    FC Liverpool
    Bayern Munich
    Dynamo Kiev


    I like these MLS names: FC Dallas, RSL,

    If I were an owner, I'd stay away from using the brand in the team name.
     
  7. TOTC

    TOTC Member

    Feb 20, 2001
    Laurel, MD, USA
    Cosmos!
     
  8. TOTC

    TOTC Member

    Feb 20, 2001
    Laurel, MD, USA
    Heh-heh. He said "pull out." Heh-heh.

    [​IMG]
     
  9. TOTC

    TOTC Member

    Feb 20, 2001
    Laurel, MD, USA
    Yeah, what would happen if another pharma company bought Bayer Aspirin's parent company? Would we have Cialis Leverkusen, a team which had a four-hour boner but who can't score?
     
  10. BigKahuna

    BigKahuna Member

    Nov 30, 2004
    GA Boy in DC
    I was actually very fond of the name "MetroStars"
     
  11. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    What brands own Barca, Chelsea, 'Pool, or Kiev? Is it the brand or the individual who owns the brand? Either way, Red Bull and Chivas better be able to go the distance or we'll likely have a MLS fiasco on our hands such as 1836. And for that matter, just speculation, but what about the Galaxy rebranding? If Becks becomes disinterested after retirement, what changes will they have to make? I'm sure his brand and name will be associated with this new image. What makes me sure....idk. Pot?







    The Rapids forum is down the hall. Direct dick jokes appropriately.
     
  12. Schwalker

    Schwalker New Member

    Apr 15, 2007
    Gelsenkirchen/Finja
    Club:
    FC Schalke 04
    Nat'l Team:
    Germany
    Bayer Leverkusen got the name because it was started as a club for workers at Bayer chemicals more than a hundred years ago...The complete name was actually

    Turn- und Spielverein 1904 der Farbenfabrik vormals Friedrich Bayer Co. Leverkusen....

    How´s that for a brand :D
     
  13. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    and the others?
     
  14. Schwalker

    Schwalker New Member

    Apr 15, 2007
    Gelsenkirchen/Finja
    Club:
    FC Schalke 04
    Nat'l Team:
    Germany
    Erm..What others do you mean?
     
  15. RichardL

    RichardL BigSoccer Supporter

    May 2, 2001
    Berkshire
    Club:
    Reading FC
    Nat'l Team:
    England
    PSV were similar, being the sports club of the Philips electrical company (PSV means Philips Sports Club)


    At the time of Bayer Leverkusen's formation they had a rather interesting product range, and yes, that is a brand name and is what you think it is.

    [​IMG]
     
  16. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    wish i could have gotten some of that back in the day. I wonder what the team abbreviation was?

    PSV- Phillips

    Bayer -Bayern

    Barca- ?

    Chelsea- ?

    Lierpool- ?
     
  17. wolfp10

    wolfp10 Member

    Sep 25, 2005
    Bayern means "Bavaria" in German. Bayer is the name of the company.
     
  18. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    thanks.
     
  19. RichardL

    RichardL BigSoccer Supporter

    May 2, 2001
    Berkshire
    Club:
    Reading FC
    Nat'l Team:
    England
    I think you may be confusing shirt sponsorship with club ownership. A shirt sponsor isn't indicative of that company owning the club. Reading shirts might have Kyocera on them, but we are not the works team of the Kyoto based photocopier company.

    There are very few teams like PSV or Bayer Leverkusen. Arsenal were formed by workers of the Royal Arsenal munitions factory at Woolwich, but it was never an official works team.

    Liverpool were formed after Everton quit Anfield because of a dispute with the landlord over rent for the ground, and landlord set up his own team once they'd gone.

    Chelsea were effectively a "franchise". A big new stadium had been built (Stamford Bridge) but there was no club. The stadium's owner persuaded the league to elect his proposed new club before a ball had been kicked.
     
  20. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    I know that. I was going by mrecint's post. He made it sound like those clubs were similar to RBNY, PSV, and such.
     
  21. dsp87260

    dsp87260 New Member

    Mar 19, 2005
    No he didn't. You completely misread his post.

    Here, let me bold some of it for you (and underline the word don't, and point out that I think he meant "why" instead of "way")...

    He was wrong, seeing as how some teams in other countries do "have (a) brand name in their team name," but you totally misread his point.
     
  22. BakedAlaskan

    BakedAlaskan Member+

    Feb 28, 2002
    Ancho-RAGE,Alaska
    Club:
    TSV 1860 München
    Nat'l Team:
    United States
    Thanks for the info

    I keep waiting for the "World Rivalries" version of RichardL to pop up over here. What the hell happened? Not complaining at all . . . just shocked. We weren't enemies or anything like that but we've had a few tussles in the past, mostly comic relief from what I remember.

    PEACE
     
  23. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    Yea I misread but its the typo.

    I thought he meant the way to do it was have ownership but just put the owning corporations name on everything. Oh well...

    you give and you take.
     
  24. TOTC

    TOTC Member

    Feb 20, 2001
    Laurel, MD, USA
    Parma used to have Parmalat on the front of the shirt (the irradiated milk company).
     
  25. dredgfan

    dredgfan Member+

    MLS
    Nov 5, 2004
    Denver or NOLA
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    But was Paramlat a sponsor on part of the ownership board?
     

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