MLS NEWS RELEASE For Immediate Release Contact: Trey Fitz-Gerald www.MLSnet.com MLS Communications - (212) 450-1225 TIDE AND DOWNY ADDED TO MLS WASH Procter & Gamble Brands Join MLS Corporate Roster NEW YORK (Monday, April 21, 2003) - Soccer United Marketing announced today that Tide and Downy have signed on as Promotional Partners for the 2003 Major League Soccer Season. Tide and Downy, America's favorite laundry Brands, are market leaders in their respective Fabric Care categories. "Major League Soccer welcomes Tide and Downy to its family of corporate and promotional partners said Mark Noonan, MLS Executive Vice President. "This partnership enables Tide and Downy to utilize various avenues such as premium giveaways, in-stadium promotions, Tide Soccer Title nights, as well as MLS logos, video footage, and player likenesses to associate themselves with our New Soccer Nation." "Tide and Downy are pleased to be associated with Major League Soccer. The sport of soccer enables us to reach consumers right at the "point of dirt," which is very relevant to Tide and Downy," said Ron Salvati, Project Manager for P&G. "Our MLS partnership gives our soccer program instant credibility with our merchandising partners and enables us to activate promotions that will be creative and productive." About Major League Soccer Headquartered in New York City, Major League Soccer features many top stars from the United States and around the world. The ten teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New England Revolution and the San Jose Earthquakes. For the latest headlines and official information on MLS, log onto www.MLSnet.com. About Procter & Gamble P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world's consumers. We market nearly 300 brands -including Pampers(r), Tide(r), Ariel(r), Always(r), Whisper(r), Pantene(r), Bounty(r), Pringles(r), Folgers(r), Charmin(r), Downy(r), Lenor(r), Iams(r), Crest(r), Actonel(r), Olay(r) and Clairol(r) - in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands. www.MLSnet.com
I guess the MLS equipment guys will be real happy with this sponsorship. It's now easier to get out grass stains and all jeresys will feel super soft and have that line dried freshness. BTW- Check out Tide's Soccer Family of the year contest. http://www.tide.com/specialoffers/200304soccer/
So where does this fall in the official gamut of things: Official Sponsor, Corporate Partner, Supplier, etc... I don't see a Promotional Partners section. It also sounds like a one year deal. though I am sure with renewal options.
Is this similar to the Nestle Milo deal? I seem to remember Tide or some soap company sponsoring some tshirt event - and getting handed the small box of soap. Is this in that category? Someone please explain whether this is a revenue enhancing deal or just a way to defray promotional/marketing costs.
The Bar of Soap The bar of soap is Irish Spring, made by P & G's competitor Colgate Palmolive. However, bar soaps are not considered in the same category as Laundry Detergents or Fabric Softeners. George
I thought Downy was fabric softener (perhaps the one with Snuggles the bear), and the "Quicker Picker-Upper" paper towel brand was Bounty.
Re: You're right. Headline writer has been sacked Man, I knew that Morton Downey was in bad shape before he died, but I never knew it was this bad.