Some items to take away that are not being discussed. First, the USWNT has long transcended partisan divides. That was what made the team popular initially. It seems that some of the ads and post-game commentary instead want to delve into partisan divides. That is a mistake. This team represents the country, not just those who vote a certain way or espouse certain views. Second, what continues to be overlooked in this cycle (and the last cycle) but was not overlooked in '99, yet still remains true today, is that this team is popular because men follow it. The genius of the '91 and '99 legends was their ability to get men to watch their sport (and several pans of crowds and examination of demographic data will show that this is a team that is more backed by men than women). That, by the way, is something that Billie Jean King (no flag-waver for male chauvinism) once said would be the sign of true arrival of a women's sports team - that men follow it passionately. Indeed, for a woman on the USWNT to inspire a girl to want to be like her is no big deal. Inspiring a 12-year old boy to emulate a USWNT player's work ethic is a big deal. Third, the rest of the world is investing in this sport. Remaining the top team will be really hard, and likely our best players are going to play their club ball in Europe for the next decade. This is because women's leagues in this country market women's club soccer as if oblivious to the realities of First and Second above, ensuring that their market consists almost entirely of 12-year old girls. The big question, then, is will the top European clubs' women's teams' games be telecast in the US? Who is asking that question? Fourth, what were the TV ratings for today's game? Did the audience surpass that for the '15 final, the most widely watched soccer game (not just women's soccer game) in US history? Did the worldwide audience surpass '99? Before you reflexively say yes, remember that over 100 million Chinese watched the '99 final. I doubt that China had those kinds of numbers for today's game. These are the questions one must ask to determine the true lasting impact of this WWC and final.