http://www.mlssoccer.com/news/artic...eferral&utm_content=NYCFC&utm_campaign=Unpaid http://www.nycfc.com/
http://www.forbes.com/sites/mikeozanian/2013/05/21/yankees-to-partner-with-manchester-city-in-new-york-mls-expansion-team/
On the front page of the NYCFC website: sky blue primary, with darker blue trim. And a link to Man City's website in the top left corner.
Three minutes in and we haven't had a hundred posts yet? Didn't the Yankees have a partnership of sorts - marketing at least, or shared space in retail outlets - with Manchester United?
yep. their website is full of man city baby blue ... but surely they aren't/won't be doing any cross branding as so many in the other thread said ... surely just a coincidence just like the name is totally a coincidence and not at all meant to evoke Manchester City FC. so, the Yankess, Man City and MLS20 ... i wonder which one of those will be the red-headed step child of a priority? and i wonder what MLS history teach us about teams who's ownership have other sports team priorities where MLS is far down the pecking order ... but if you were going to pick two most hated ownerships from the world of sports for being big daddy warbucks profligate spenders you couldn't have found two better ones than the Yankees and Man City. the whole structured single entity mls strict parity rules are going to drive those guys nuts ... it will be fun to watch them fail since they can't just spend their way to success.
http://www.nycfc.com/ Even the web page tab has a small Man City icon. This is DEFINITELY going the worst possible way from a marketing point of view. The consensus around here seems to be that there are a lot more Citeh haters than likers, and tying directly back Man City would be a mistake. Maybe the colours won't stay? Two years is a long time. Man City obviously want to uswe the placeholder page and the hoopla around the expansion to promote their brand. Hopefully by the time 2015 rolls around they've come to their senses. (And I'm a City fan. But I know that link will hurt NYCFC.)
Seems to be the case, though the article says they also have a marketing relationship with City: Do the Reds know the Yankees are two-timing them?
Awesome news. Aligning with the Yankees and the amount of political capital they can wield also can't hurt in getting a stadium too.
Since this is finally out of the way, can we talk about Beckham's expansion team in Miami now and how it'll only cost him a quarter of what NYCFC paid to get in?
Man...this seems more MCFC-centric than I was hoping. Please, PLEASE let them get their own identity.
City perhaps, but it doesn't seem like this would bother the Yankees. The Steinbrenner sons don't spend money like Dad did. The Yankees were very quiet in the last off-season even though they knew they'd enter 2013 with a huge number of injuries. They're pushing hard to get under the luxury tax (soft cap) threshold for 2014. The Yankees are a lot more like ManU than City--make a lot, spend a lot, rather than just throwing gazillions of "outside" money at the club.
so even if the Flushing Park Meadows stadium goes through, I am assuming that that stadium would not be finished by 2015. Where are they going to play for the 2015 season?
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it is and was always going to be a total branding extenstion ... from picking the obviously linked name NYCFC to the colours to their claims of expanding the MCFC brand globally ... anybody who thought it would be some tenuous link with no outward signs was just kidding themselves and all of us who sounded the alarm will be accepting apologies in this thread. oh, and just in case there was any doubt the Man City shill used the dread word "building synergies" in reference to the MCFC and NYCFC link: http://www.mlssoccer.com/video/2013/05/21/new-york-city-fc-announcement-man-city-ceo-ferran-soriano
So we have foreign ownership trying to promote an existing brand in partnership with ownership from a major US sport without a stadium? This seems like it has a pretty narrow path to success.