With all due respect, saying Mia Hamm has sold plenty of products is like saying, and I quote from Marlene [Increasing numbers of women play and watch, too] and 'being associated with the Washington Freedom is good for public image'. All true statements but it's a matter of how many and how much. What's the leverage to corporate America? Does corporate America decide or does WUSA's need for $20 million per year set the price? If Phoenix spent tax dollars on pro sports to promote its image in order to compete with other cities for economic growth, I'd call it an investment. If they did it to support men's pro sports for social reasons and at a net loss to the city, I'd call it a social program. It's a question of intent and maybe it's just semantics, but I see a difference. Some statements in the article made me wonder what Marlene was actually trying to say: [But the actions of corporate America nationally say sports are only valuable when men play them and when men watch.] I'm not sure I can take this statement at face value in the first place but it appears Marlene believes pro sports sponsorships are based more on gender than market size. And that WUSA is a victim of a sexist corporate America value system, otherwise WUSA wouldn't have so much trouble getting money. [The women in the WUSA came from around the world. They have played their sport since childhood, and some of these athletes are reaching middle age. They spent their off-field hours reading to children in schools, teaching youngsters to play soccer and inspiring the belief among young girls that they, too, are valued in our modern world. But these girls aren't valued by corporate America. They aren't valued as athletes, as contributors to society or as customers. Their dreams aren't worth what amounts to pocket change in the world of men's professional sports.] Marlene brought these points up for a purpose. Is she saying women are deserving of corporate America's sponsorship for these reasons? Is she implying that corporate America should fund the WUSA dream for reason of social value? I realize this was just one article and not the whole WUSA story but I can see where some people might wonder what the WUSA brass is thinking.