Nike are working hard on making him better known. Because his play was mainly still in Brasil, it's hard for people to grasp who he is besides using youtube, or going on Nike.com/nike commercials. He's almost a kind of hidden treasure to casual footie followers. Once he starts playing at Barca'...and depending on his success...he'll give messi a run for his money as far as 'exposure' goes. He'll take ALexis Sanchez' place too.