Have you folks heard the SI (subscription) marketing ad on the radio yet? It speaks exclusively to WHY THE USA DOESN'T LIKE SOCCER...BECAUSE THEY'RE WIMPS, THEY ROLL AROUND LIKE THEY'VE BEEN SHOT IF SOMEONE TOUCHES THEIR SHOELACES. THEY'RE BABIES. OH, AND FRANCE PLAYS AND LIKES SOCCER. ...next line of ad..."GET THE COLLEGE FOOTBALL SEASON PREVIEW EDITION..." I almost ran my car off the road in an apoplectic fit when I heard this ad. My thought: Alienating soccer folks does nothing to bolster your subscription (SALES, PROFITS) numbers, while merely making room for another sport (WORLD CUP ISSUE, ANYONE??) like soccer does nothing but HELP your subscription (MONEY) numbers. Who is in charge at SI and what the LIVING ****************** ARE THEY THINKING OVER THERE??? GOOD GOD.