I was just giving you a hard time...you kept saying you "will" do this....sorry for the misunderstanding. But I do like your point about using Beasley to market the more urban folks...it could work. I wouldnt spend tons of money on it...but he is definately a player they should focus on.
Sex sells, but is it worth price? Just to be clear... I'm advocating a campaign directed to older teens and young adults (i.e., the MTV crowd) that says, without saying it, "Soccer players are cool and chicks dig 'em." The reaction I'm looking for is a desire to EMULATE not a desire to go jack-off.
Just what I would like to see. A dirty tackle showing a guy getting injured then go to the home fans screaming there head off at the player who tackled him. Then switch scenes to someone scoring an amazing goal doing a flip and taking his shirt off then go back to the fans maybe like the Barnburners or something celebrating.