New Cosmos logo

Discussion in 'New York City FC' started by Luis_Rancagua, May 10, 2011.

  1. Luis_Rancagua

    Luis_Rancagua Member

    Apr 16, 2000
    Guys, I was wondering if we could all start a competition as to who here could come up with a brand new logo of the New York Cosmos. Let's all put together our imaginations and design a new logo. Let's all post them here. Please remember to keep the traditional Green and White colours of the New York Cosmos. Hey! I hope I'm NOT insulting traditionalist. But if you want me to stop with this idea, I will certainly do so.

    The reason why I'm doing this is because there's is that remote possibility that the Cosmos will eventually change the logo if they do become the 20th franchise in MLS. Vancounver, Seattle, Portland, San Jose, they all have done so, including Montreal coming into the league.

    Just to get the ball rolling. Here are certain versions to consider:



    [​IMG] [​IMG] [​IMG]
     
  2. QueensNick

    QueensNick Member

    Jul 19, 2007
    New York City
    Nat'l Team:
    United States
    I dont think they will change the logo from what you see on their wall in the office. or whats on their shirts already. However, its just a message board - i am not creative so have fun :)
     
  3. SYoshonis

    SYoshonis Member+

    Jun 8, 2000
    Manistee, Michigan
    Club:
    Michigan Bucks
    Nat'l Team:
    United States
    How about:

    [​IMG]

    [​IMG]
     
    1 person likes this.
  4. 4door

    4door Member+

    Mar 7, 2006
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    logos are registered trademarks, so Cosmos would need to change the logo and register under MLS (who holds the copyrights) or just hand over rights to MLS. I see an update coming when they come to the league.
     
  5. NYC_COSMOS

    NYC_COSMOS BigSoccer Supporter

    Jan 13, 2007
    Queens, NY
    Club:
    CA Vélez Sársfield
    Nat'l Team:
    Argentina
    Why? There's no need!
     
  6. OleGunnar20

    OleGunnar20 Member+

    Dec 7, 2009
    Club:
    Manchester United FC
    the only thing they should do is tweak the logo. i know the did recently but the font for New York Cosmos needs to be changed because currently it is terrible and almost illegible. they should try changing it to NY COSMOS and using a font where the letters aren't as wide but are taller and narrower so that it isn't crammed into the space.

    i also think the ball could be updated. the NASL ball with the stars is just to busy and doesn't make the logo look clean and neat.

    but the coloured swooshes and the general circular shape with dark background is iconic, no need to change it. just fix the font/text so that it looks much cleaner and modern and professional and update the soccer ball and the logo will be golden.
     
  7. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    I actually love that typeface. It's a good addition and it's overall an impressive logo IMO.
     
  8. Jeterfan1015

    Jeterfan1015 Member

    Apr 18, 2007
    Queens NY
    Club:
    New York City FC
    Nat'l Team:
    United States
    I agree with KingsCountyFC. I love the logo as it is. There's no need to change it.
     
  9. 4door

    4door Member+

    Mar 7, 2006
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    those companies have updated their logos over time. And they haven't been abandoned for almost 3 decades and spend billions on advertising each year. I think it isn't fair to compare. Cosmos (like almost all major soccer clubs) can and will update their logo. almost EVERYONE has done it in their history, INCLUDING them. The logo they started with is not the same logo they ended with. They changed colors (from black to blue) changed fonts and changed the text (New York Cosmos to just Cosmos). So in their short history they themselves already changed. I think another update when they come to MLS is reasonable.
     
  10. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    but the point is, they JUST upgraded the logo. Like 2 years ago. Why change again? It's perfect now.
     
  11. OleGunnar20

    OleGunnar20 Member+

    Dec 7, 2009
    Club:
    Manchester United FC
    no. it isn't perfect. the font they are using, and trying to spell out "new york comsos" has caused a very cramped looking text placement. it is crammed into the logo and the font is so small that the text portion cannot be read clearly at any distance other than in front of ones nose. it also isn't balanced in so far as how much of the empty blue space it is taking up.

    ideally they would use NY COSMOS instead of NEW YORK COSMOS and then find a font that fit comfortably with room at each side and was tall enough to fill an arc that was half as wide as the empty blue space (ie half the radius).

    the font should also be a very clean and professional and timelessly modern looking font. a team like that should actually have a uniquely designed font.

    what they have is an "off the shelf" font that is not at all very stylish or professional looking, and the text portion is too long and crammed into the space for it left to right wise and too short and leaving an imbalance between empty blue space and the text height.

    now these are not the sort of thing that would stand out to your average joe much less a "fanboy" who thinks the Cosmos can do no wrong but anybody with any aesthetic or design sense would automatically point out the same short comings in the current logo.

    all of the other elements are quite strong and interesting and well balanced making a very iconic logo. the ball could be updated, those stars inside the panels are very dated and also add extra clutter. but that isn't as glaring or objective design problem as the font issue.
     
  12. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    wow...pretentious much?

    I'm not saying that i love their logo from a "fanboy" point of view..

    i'm saying it from the point of a view of a graphic designer.
    It's pretty objective, and from my point of view, i think they did and excellent job.
     
  13. OleGunnar20

    OleGunnar20 Member+

    Dec 7, 2009
    Club:
    Manchester United FC
    if you are a graphic designer and A. like that rubbish font and B. don't see that the text portion is crammed uncomfortably and illegibly into the logo then you aren't much of a graphic designer.
     
  14. SYoshonis

    SYoshonis Member+

    Jun 8, 2000
    Manistee, Michigan
    Club:
    Michigan Bucks
    Nat'l Team:
    United States
    Nice. :rolleyes:
     
  15. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    A. F*ck you.

    B. It's not a "Font" dipsh*t, it's a Typeface...learn the difference.

    C. The people the Cosmos hired to re-invent the logo know alot more about
    graphic design than you.

    D. The Text is not crammed and it creates a unique negative space. If your idea of good graphic design involves cramming a bunch of sh*t in one area, then you don't understand graphic design.

    E. Even if you are RIGHT..which you are not... this logo wasn't designed for graphic designers or people ( like you ) who sit behind their computer and offer no substitute. It was made FOR fan boys, and people who love the Cosmos.

    Get over yourself.
     
  16. Real_Madrid_Fan

    May 9, 2010
    Club:
    Real Madrid
    I think that current logo is brilliant.
     
  17. Woodside Mets

    Woodside Mets Member

    Feb 18, 2005
    Woodside Queens NYC
    Club:
    Celtic FC
    Nat'l Team:
    United States
    :D love it..the raging Cajun is back
     
  18. 4door

    4door Member+

    Mar 7, 2006
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    But the statement was that NY Cosmos could never change the logo, and yet they have already changed it in the past including during their time in NASL. So I think any stance in which you think that logo is sacred and can never be touched is silly since it has already been changed. Personally I think it needs an upgrade, it is still too '70s' to me, and I'd like to see a logo that marks the next step in the club. Something that makes reference to the club's NASL days and its future MLS days.
     
  19. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    don't call it a comeback, i've been angry for years!:D
     
  20. NYC_COSMOS

    NYC_COSMOS BigSoccer Supporter

    Jan 13, 2007
    Queens, NY
    Club:
    CA Vélez Sársfield
    Nat'l Team:
    Argentina
    That it's 70's, the logo that is, is the draw here. This team was born in the 70's and if you feel something 70's about the logo then the designer did his job.

    They haven't disrespected the legacy of the club yet and from what they have presented so far it doesn't seem like they will.

    The logo needs to stay the way it is. It's modern enough.
     
  21. DestroyerDaMarc

    Dec 8, 2005
    New York
    Club:
    Newcastle Jets
    Nat'l Team:
    United States
    To the OP...that middle logo looks a lot like the original LA Galaxy logo if you ask me, does anyone agree?
     
  22. Dante

    Dante Moderator
    Staff Member

    Nov 19, 1998
    Binghamton, NY
    Club:
    Juventus FC
    Nat'l Team:
    United States
    Actually calling it a font is correct, since a typeface is a set of one or more fonts. A font is defined as a given alphabet and its associated characters in a single size.

    The new Cosmos logo is using a single size, so there's no reason why you can't call it a font.

    Not much more because it doesn't look any better than their old logo. Changing the font and adding New York really didn't add much. The soccer ball doesn't look any better than it used to and not much else really changed.

    It looks a little crammed. I see what they're trying to do, making the dark blue like another swoosh, but the New York Cosmos doesn't fit well.
     
  23. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States
    You're splitting hairs...
    he's refering to the typeface. He's saying he doesn't like the way it looks, which refers to the visual style...which is the typeface.
    If he said, I don't like Helvetica bold... or Alte Haas Grotesk at 15pts....then he is refering to a font...which he is not.

    And it's not using a single size, the size is relative to the size of the logo.
    Font size is releative to how the viewer sees it, so it may be 18pts on the uniform, and 86pts on advertisement. The points are always fixed by how we precieve them.
     
  24. Dante

    Dante Moderator
    Staff Member

    Nov 19, 1998
    Binghamton, NY
    Club:
    Juventus FC
    Nat'l Team:
    United States
    Except it's all one style and size, hence it's a font.

    LOL, now you're reaching. If I have a site that uses a 12pt font, it will look different on my iPhone compared to viewing it on a 55"tv. It's still a 12pt font, but your perception is different.
     
    1 person likes this.
  25. KingsCountyFC

    KingsCountyFC Member

    Nov 6, 2007
    BK - NY / Louisiana
    Club:
    FC Sankt Pauli
    Nat'l Team:
    United States



    Your confusing the issue of digital imagery and real life print.
    It may look different on a TV vs an Iphone... but that's because it's been automatically re-sized. 100% scaled viewed images on ANY digital screen would make the font appear the exact same size. That's because at actual size, the "font" is a unit of measurement in inches, even on a computer screen. If you zoom in, it would appear bigger, but the font is the same.

    In REAL life printing... it's always the same size no matter how you view it. It's a small but important distinction.

    Furthermore...the Cosmos logo is not a painting, or a single piece of one-off design. The logo it to be used to re-size to fit things accordingly, so ever logo you see is in fact a different size font, because it's a unit of measurement...see?

    So to say that the logo is a single size is misleading. If you showed me a picture of the logo, then THAT SPECIFIC typeface has a SPECIFIC size..
    but we're talking about the logo in general.. not 1 single picture of it.

    Furthermore..... he wasn't talking about the specific size, nor the size in relation to the logo, but the STYLE of the logo. Which means he was refering to the visual aesthic of the "Typeface", not the font.
    Only if he said, "I don't like this font, it should be at 12 pts instead of 14" would it make sense to use the term "font."

    So..it's not all one size.
    The type changes size depending on the finished product of how the logo is used.
     

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