Yeah yeah I know this topic has been discussed in the past 2.5 years that the league has been in existance but frankly I'm too lazy at the moment to wade through the various threads and forums on this subject. Here's the deal...I have a friend working on a marketing project. She wants to create a marketing plan to target the 18 - 35 y.o. age group for a WUSA team. What are some legitimate ideas that you would throw out there? Everyone's help is greatly appreciated. Thank you!
Or beer *and* music. Here's what the Courage is trying. I have no idea whether it's successful. I'm more than a little beyond the target age group. http://www.carolinacourage.com/press_room/358946.html
I think it's a great idea and I would go if I lived within a half hour of Sas and take a couple friends. Too bad you can't get Yuengling in NC.
It's pretty simple. Study what WUSA marketers have done. And do the opposite. WUSA marketeres have targeted the PTH to the point of alienating just about everybody else. (To tell the truth, they've almost alienated me, and that's saying something) The issue of crowd shots during WUSA telecasts has been raised elsewhere but, geez, Louise, do they ever show anyone over the age of twelve? The message is clear: Adults need not apply to be fans of de WOOSA. It's a shame, because the product on the field is good. Unforunately, WUSA marketers evidently don't believe in the product. Marketers not believing in their product is a recipe for disaster. To target the 18 - 35 y.o. age group, market a sport, not a Saturday afternoon subsitute for the Wanglers' cartoon show. BTW, beer and music is long overdue, but it's still just another way to market something other than sport. Get some marketers who actually believe in their product!