I agree. I've been moaning about this for a few years now. IIRC not long ago the NBCSports app in Roku was unified with the old Gold app so that all their content could be played in one place. So apparently the brilliant, customer-friendly folks in NBC's digital team have decided to take another step backwards by not doing the same for Peacock/Premium content? Or does Roku have something to do with this also... NBC is dependent on Roku to rewrite the app??? Sigh... just another example of the higher levels of hassle and dysfunction of streaming in general, as compared to the old TV/DVR model. Oh, there I go again... sorry.