It's also worth noting there was a huge (20+ page) insert produced by AEG in this week's Sports Business Journal. Lots of ads, but it was a good third of the paper. Must have cost a fortune. Lots of articles with the main focus on LA and USSF. Interestign that the official supplier of the HDC is adidas (and will be the primary brand in the store on-site), the pouring rights were sold to Coke and the official car is Toyota. Gotta get the money from both sides.