"Several individual properties showed significant improvements over 1999, including the AFL, MLS, LPGA, the PGA Tour and the NBA. Of the 10 comparable questions related to sponsor/client relations, the AFL registered significant improvement in nine — significant being an increase of 10 or more points in the percentage of sponsors answering 4 or 5 on the five-point scale. LPGA and MLS had double-digit improvements in eight categories, the NBA in six and the PGA Tour in five." (S&S Sports Business Journal) this is a quote from an article in the SBJ discussing the results of a 12 page sports marketing survey sent to more than 1,200 sports marketing execs. Questions asked included brand awareness, promotions, expertise provided to sponsors & service after the sale to name a few. Just another good sign. It's always good when sponsors are happy.