News: MLS NEXT (new Logo/Branding)

Discussion in 'MLS: News & Analysis' started by profiled, Sep 18, 2014.

  1. LordRobin

    LordRobin Member+

    Sep 1, 2006
    Akron, OH
    Club:
    Cleveland C. S.
    Nat'l Team:
    United States
    I'm coming around to the significance and usefulness of the new design.

    The big empty area represents MLS' promise that Frank Lampard would play on opening day.

    You can also concentrate on the empty area and meditate to bring your blood pressure down when your team is screwed by the latest Rule du Jour.

    ------RM
     
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  2. Gamecock14

    Gamecock14 Member+

    May 27, 2010
    Club:
    Chicago Fire
    The logo would be much better if they took out the phallus
     
  3. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    But we see the point now: this way, if the base falls off your MVP trophy, it will still stand up. Obviously, this is a metaphor: if your teammates performances faltered, yours stayed strong. . . or something.
     
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  4. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Very cool. I agree with others that this should be the official logo. Looks much better to me.
     
  5. Sounders78

    Sounders78 Member+

    Apr 20, 2009
    Olympia
    Club:
    Seattle Sounders
    Nat'l Team:
    France
    But if you make that the official logo, you effectively short-circuit all the other creative possibilities.
     
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  6. LVMLS

    LVMLS Member

    Aug 18, 2014
    Club:
    San Jose Earthquakes
    Someone that gets it...:thumbsup:
     
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  7. Flex Buffchest

    Jan 25, 2010
    Orange County, California
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Not really. It doesn't stop someone from still creating their own just because a figure is in the bottom half. People find ways to creatively design their own logo for just about anything. At least with the Donovan MVP design, it just gives it a better look for an official logo for the league.
     
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  8. LVMLS

    LVMLS Member

    Aug 18, 2014
    Club:
    San Jose Earthquakes
    Hoe many times did you see the original MLS logo manipulated?

    Here's the thing; if that silhouette LD was in that bottom half from the start? It's unlikely we would have seen the outpouring of creativity with all the re-purposed logos. That window is an invitation to come play. People are engaging with this logo in ways that haven't really been seen before.

    Would the LD crest above have generated 36 pages of comments? Doubtful.
     
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  9. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    They probably will in time. I'll bet the first time the Cy Young Award was given out, they didn't just call it the Cy Young Award.
     
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  10. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    ...said the man getting a bizarre proctological exam.
     
  11. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    I don't agree. I think if they put the silhouette in there as the official logo and then still did all the different color variations for each team and maybe even left the silhouette out when used on a team jersey in their colors. I think the fans would have still done exactly what they have done with the logo. Also if the league had offered up a few different versions from the onset with different icons in the bottom, fans would have understood immediately that the bottom half was for them to put their own designs in.

    I think it is a mistake to leave the bottom of the default logo empty. I think having the default logo look unfinished and incomplete isn't offset by the benefits of people playing with the logo. You should want the logo to look good in the manner it will be most used and currently IMO it doesn't. Doesn't really matter what fans do to dress it up if those aren't used by the league.

    Basically I am trying to say I think they could have accomplished the same fan participation and still have the silhouette in the default logo.

    Just an opinion.
     
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  12. Howard the Drake

    Feb 27, 2010
    I'd still wager that the blank space is reserved for a potential league title sponsor in the future.
     
    Len repped this.
  13. LVMLS

    LVMLS Member

    Aug 18, 2014
    Club:
    San Jose Earthquakes
    That is a possibility. Itd be disappointing but I could see it.
     
  14. Haig

    Haig Member+

    May 14, 2000
    METROSTARS
    Club:
    --other--
    In that case you happen to be incorrect. There was no "best pitcher" award until the Cy Young Award, which was created in the mid 1950s and commemorated Young, who had just died. His playing days were a half century before that, so the powers that be could have named it after a lot of great pitchers, and chose Young because he was clearly the most accomplished.

    I think it's bit weird to name an MVP award after a player who just retired at age 32, and who will be hanging around for another half century at least.
     
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  15. Kot Matroskin

    Kot Matroskin Member+

    Aug 10, 2007
    SF Bay Area
    Definitely odd to name it after a player who could theoretically change his mind, come back and win it himself.

    I guess they feel like no one else will be as deserving, so there's no point in waiting. Still, odd.
     
  16. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Most goals, most assists, most playoff goals, tied most payoff assists...I could see why they could think that
     
  17. Kot Matroskin

    Kot Matroskin Member+

    Aug 10, 2007
    SF Bay Area
    I can see it, too, but it just seems premature and a little forced. Certainly he's the best MLS player *so far*, but I think it's also fair to say that we hope that even better players come along soon. It's not like he has set records that will never be broken a la Cy Young.
     
  18. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    It's just a matter of opinion, but my opinion, too, is that this is 2-3 years premature. But I suspect that doing this now is part of the behind-the-scenes war between Jurgen and MLS.
     
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  19. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Maybe his records will be broken, but it is very very unlikely that one player will ever hold all of the records. His dominance of the league is actually pretty underestimated. What he did record-wise is amazing.

    Not to mention he is the all-time USMNT goals and assist leader (having almost 3 times more assists than the next guy).

    I think naming a big award after him now is justified and makes sense, but I do find it odd that he only won the award once. Makes me think of Kobe Bryant only winning NBA MVP once.
     
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  20. ElJefe

    ElJefe Moderator
    Staff Member

    Feb 16, 1999
    Colorful Colorado
    Club:
    FC Dallas
    Nat'l Team:
    United States
    [​IMG]
     
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  21. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    I think it's that this year is the 20th season, in which the league is hoping to celebrate having been around that long. And this is a league that's always kind of tried to push the fast forward button, wanting its history to hurry up and get here. I think this is one of the least objectionable things they could have done in that regard. The league feels lucky after only its 19th season and not being among the higher paying leagues of the world to even have a player who was consistently near the top of the league play out basically a whole career here, they're gonna show it off.
     
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  22. Flex Buffchest

    Jan 25, 2010
    Orange County, California
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Especially one that is so special to MLS and USMNT fans. It's not like they made the David Beckham MVP Trophy. This is the guy that is the most recognizable and most decorated USMNT player to date. And the fact that he spent his entire career within MLS, it's not surprising they're giving back to LD.
     
  23. Pack87Man

    Pack87Man BigSoccer Supporter

    Sep 1, 2001
    Quad Cities
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    I feel as if it would be premature if I thought there was any chance Donovan was coming back. I seriously doubt that is going to happen. For me, it is appropriate, because while there will be better players than him and his records will be broken, I don't believe there will ever be a more important player to the league.
     
  24. JasonMa

    JasonMa Member+

    Mar 20, 2000
    Arvada, CO
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    Is it time for the Marcelo Balboa story again? ;)

    (No, I don't think 'Celo was anywhere near as important as LD, but with twisted logic you could make a case given his (apocryphal?) impact on getting Uncle Phil as an investor.)
     
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  25. Capt.Tsubasa

    Capt.Tsubasa Member

    Nov 20, 2007
    Club:
    FC Sankt Pauli
    Dang! It should have been called "The Golden Lothar"!!!
     

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