News: MLS NEXT (new Logo/Branding)

Discussion in 'MLS: News & Analysis' started by profiled, Sep 18, 2014.

  1. profiled

    profiled Moderator
    Staff Member

    Feb 7, 2000
    slightly north of a mile high
    Club:
    Los Angeles Galaxy
    MLS, you complete me!
     
    edwardgr and Earthshaker repped this.
  2. Soccerglue

    Soccerglue Member

    Jul 24, 2005
    Atlanta
    Club:
    Atlanta
    Nat'l Team:
    United States
    I will say initially I was not a fan but I just saw a pic of it on a Galaxy kit and it looks okay
     
  3. Yoshou

    Yoshou Moderator
    Staff Member

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    You don't need to have the white space empty to do that.. The NFL used to do that with the white portion of their logo all the time. Basically the logo itself has something in that white space for uses where it is solely used as a logo, but then for promotional material you drop the white space and the graphic occupying the space and replace it with the marketing image... I like your red and white vertical stripes as it breaks up the empty space that is currently there, but it is easily dropped for the promotional material.
     
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  4. PhillyMLS

    PhillyMLS Member+

    Oct 24, 2000
    SE PA
    I assume you will really see that blank space used for things like fade-in/fade-out on TV for replays and such.
     
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  5. Soccerglue

    Soccerglue Member

    Jul 24, 2005
    Atlanta
    Club:
    Atlanta
    Nat'l Team:
    United States
    18 months to get that ?
     
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  6. ImaPuppy

    ImaPuppy Member+

    Aug 10, 2009
    Using too many parentheses
    Club:
    Houston Dynamo
    Nat'l Team:
    American Samoa
    Yep, that's what it sounds like.
     
  7. henryo

    henryo Member+

    Jun 26, 2007
    Great Minds think alike... :D

     
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  8. celt1997

    celt1997 Moderator
    Staff Member

    Jan 31, 2006
    Philly Burbs
    Club:
    Philadelphia Union
    Nat'l Team:
    United States
    Well that was an abrupt ending.
     
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  9. Salvatore Giuseppe

    May 4, 2012
    Club:
    Chicago
    All you guys doing these team specific mockups remember its a logo for the league, not the teams, right? Color co-ordinating is one thing, but incorporating actual jersey or brand elements is a step too far.

    Its not meant to be overly flashy. It should be something unobtrusive.
     
  10. LimeTree

    LimeTree Member+

    Oct 22, 2007
    Club:
    Philadelphia Union
    They're just leaving the rest of the time blank in order to bring you in and out of the press conference world.
     
  11. Yoshou

    Yoshou Moderator
    Staff Member

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Can we get a SG to crash the press conference to start chanting "You f**ked up!" ala Timbers' Army at their team's MLS logo reveal?

    :)
     
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  12. vividox

    vividox Moderator
    Staff Member

    Aug 10, 2005
    Club:
    Sporting Kansas City
    Sure, just having a little fun is all.
     
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  13. daveFC

    daveFC Member

    Feb 4, 2009
    Audubon New Jersey
    Club:
    Philadelphia Union
    Nat'l Team:
    United States
    I think that will be its primary use initially
     
  14. Yoshou

    Yoshou Moderator
    Staff Member

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Woah, woah, woah.. The logo represents MLS core principles of Club, Country, and Community. Therefore, the logo is specifically meant to be tailored for each club. If anything, restricting the clubs from inserting their own branding into the logo would go against that core principle. :)
     
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  15. henryo

    henryo Member+

    Jun 26, 2007
    #240 henryo, Sep 18, 2014
    Last edited: Sep 18, 2014
    Chivas USA (the best I could, on an Android with a Pics Editing App, after some 10 tries :p):

    IMG_20140918_234136.jpg

    VS

    [​IMG]
     
  16. PhillyMLS

    PhillyMLS Member+

    Oct 24, 2000
    SE PA
    nesk, Soccerglue, henryo and 1 other person repped this.
  17. kenntomasch

    kenntomasch Member+

    Sep 2, 1999
    Out West
    Club:
    FC Tampa Bay Rowdies
    Nat'l Team:
    United States
  18. NE till i die

    NE till i die Member+

    Jun 26, 2010
    Stoughton, MA
    Club:
    New England Revolution
    Nat'l Team:
    United States
    This will be Chivas' new logo next year:
    upload_2014-9-18_11-53-5.png
     
  19. Nacional Tijuana

    Nacional Tijuana BigSoccer Supporter

    May 6, 2003
    San Diego, Calif.
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Yeah, I'm not against the logo being modifiable to contain a club's colors. The Big Sky conference (NCAA D1) was doing this for all its teams. Not the best example, but I just happened to attend one of their schools, Sac State, so "whatevs". I like how it turned out for them (can't find it now, though).
     
  20. marek

    marek Member

    Lechia Gdańsk
    Poland
    Jun 27, 2000
    Club:
    OSP Lechia Gdansk
    I don't like it
    It's bad

    The only positive thing I would focus on is the blank space.... they can use it to put the logo of some future league wide sponsor
     
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  21. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    Without looking them up, quickly describe the La Liga, Bundesliga, Serie A, Liga MX and Premier League logos.
     
  22. Soccerglue

    Soccerglue Member

    Jul 24, 2005
    Atlanta
    Club:
    Atlanta
    Nat'l Team:
    United States
  23. Gamecock14

    Gamecock14 Member+

    May 27, 2010
    Club:
    Chicago Fire
    Looks like we won't need Calvin for the peeing decals, we have the MLS logo
     
  24. henryo

    henryo Member+

    Jun 26, 2007
    SJE and SKC: ;)

    IMG_20140918_235359.jpg
    IMG_20140918_235220.jpg
     
  25. EmpedoxFCB

    EmpedoxFCB Member

    Apr 20, 2009
    New Jersey
    Club:
    New York Red Bulls
    Nat'l Team:
    United States
    The Big Three Euros are easy to remember. Italy and Mexico are hard to describe without looking them up.
     

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