Marketing Update: Red Bull edition

Discussion in 'Business and Media' started by Beach Soccer, Jul 30, 2002.

  1. Beach Soccer

    Beach Soccer New Member

    Jun 25, 2002
    A spot ran last night on The Daily Show with lil Johnny Stewart for Red Bull energy drink. It is done in the same style as there previous adds: cartoon ending in slogan the Red Bull gives you wings .
    The coach is Scottish and the players Italian so it would fall into the category of identifying the sport as “foreign”. However, they don’t try to say foreign is bad the way some adds do and it does show soccer in a positive light. It’s nice and light and funny.

    I DO NOT recommend taking Red Bull. Especially before soccer.


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