The August 8th issue of <B>Rolling Stone</B> has a cool add. Significant because it’s the first American soccer add I have ever seen that doesn’t show a goal post or a soccer ball at all. It doesn’t even identify the guy as a soccer player, It just assumes you know who he his!!!!! An American soccer first I think. Maybe Mia Hamm had one maybe? This leads to the recognition of a trend shift in soccer advertising. Men instead of women soccer players in adds. Are the pink years over? Did the happy agreement between women’s soccer and those haters in the media that soccer would forever be considered a “girls sport” end? The answer is of course is no (see NBC’s Olympic coverage coming soon) but it’s a start. ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ It is a minimalist style add with a huge 2 page picture of Landon taking off his shirt. You can’t even see his face. The print simply reads <B>Landon Donovan wears Nike Sphere Technology</B> Notice how it doesn't say “soccer player Landon…” Very nice.