Full article can be read here: http://allthingsd.com/20111028/youtube-and-hollywood-finally-link-up-and-come-clean/ Interesting idea in theory, let's see how it plays out.
Maybe this will turn into MLS's answer to the other major leagues' networks. At the rate technology is changing, I wouldn't be surprised if online viewership really takes off in the next 10 years or so, as the quality continues to improve.