Liverpool Football Corporation: The Business of LFC

Well, no bitching about our transfer budget next season then

 

I’m again in the minority- I thought our last NB away kit was awesome. Most of the Nike home kits have been nice enough- until this season

 

This season is a mess. Don't think many will disagree.

It's too bad because the funky design/texture/pinstripes I don't really mind. But with that collar and those... spikes on the sides? Yikes.

 

I like both the away and 3rd kits. Just the home - collar and sleeve hem are horrible.

Although candidly, I’ve not spent a dime on a Nike kit

 

Yeah, I just ordered a fake version of our white kit from a retailer I've had good products from in the past.

 

Because their share price is down 55% in the last three years and 20% this year.
They have seen a reduction in their margins as costs have exploded but revenues haven't kept up.
Upstarts are all around, like Hoka, and are eating their lunch as Nike has lost focus on who it's core customer is.

 

Well that's a very good explanation. I didn't know any of that.