It's.....it's.....it's...... PBR. http://www.washingtonpost.com/wp-dyn/articles/A50969-2003Apr18.html
Ya know, I have been seeing people drinking it alot more at shows recently. I bought a case not to long ago for a party. It's not my thing really, but I rather drink the PBR than Bud or Coors any day.