The latest ad "And You Have TROUBLE Finding Soccer on TV" is really amazing. It slams the lack of soccer on TV and criticizes all the "World Series of Poker" and bull riding shows that are on instead. It calls for more detailed results of soccer games than are provided in the ticker tape results display. Then it tells the reader to email network execs, etc. to get more soccer on the air. Wha't Nike's point (besides the fact all of us would agree)? It is directly aimed at ESPN. After all, couldn't Nike buy 2 hours of time on ESPN2 and sponsor the "Nike game of the week" if they wanted? It is kind of biting the hand that feeds you (granted - a small hand). Does Nike have evidence that a lot more people watch soccer than the Nielsen's would indicate? Is this just an oblique ploy to get kids to watch soccer on TV? Setting up ESPN as the network of old fogies as opposed to the hip kids who buy Nike soccer gear? (ESPN execs must be thrilled to hear that). Did Nike try to sponsor more soccer on ESPN only to be told no? It is very intriguing. Certainly catches your attention which is the point.