I think its got to start with the players. I don't know figures, but a number of them got some nice $$ in personal sponsorships. If the players were really interested in saving the league, they ought to start the process. Take that endorsement money and give a chunk of it to the league, in exchange for a split of future earnings. In other words, an investment. Sends a signal to the world that they are risking (even more of?) their money. And to heck with the corporations not sponsoring the league. Corporations sponsor entities/people that they believe bring them the biggest bang for their buck. Like sponsoring Mia instead of WUSA. Mia could just as well hand half that money over to the league. Granted, their sponsorships/endorsements came right after the last WWC and may have all long since been spent. And I by no means will hold it against them if they do decide to hold on to that money for themselves. It is afterall, theirs and ensures some future financial security. But please don't act like the helpless damsel in distress, and scream and plead for a white knight to save you from the dragon of economic reality. Voluntarily start the process yourselves. Show the world that you to think it worth the risk to invest in your own league (again?).