No way.... the EPL is built on the principle of collectively sold TV rights so that the competition does not resemble La Liga where Real Madrid, Barcelona, and a couple of other big clubs have a huge cable TV deal and everyone else is fighting for table scraps. FSI has the distribution rights for the next three seasons. Setanta will show Man U games on 72-hour delay on the new Setanta Channel (of course, the game will air live first either on FSW or PPV).
The EPL clubs call each sell their own TV rights worldwide, but ONLY after the 72-hour window after kickoff has expired. The deals Man U and Chelsea have signed with Setanta in the US and Canada are for the delayed rights after the 72-hour window. For the forseeable future, FAPL will sell live TV rights collectively. The rights are worth more on average for each club if they are sold collectively than if each club cuts its own deal (a la Spain's La Liga, Italy's Serie A, and the Mexican League).
Are the rates the same across the world? For example does Russia have to pay the same amount of money for EPL rights than the US? They should lower the price for the markets that have less exposure so that they can tap into them and raise them after a few years. It's kinda mean to do, but that's capitalism for ya. (That made more sense in my head. I apologiz, haha)
The rights are bid upon by each region of the world. Some areas EPL is bigger than others such as the Asian market is huge compared to North America and, therefore, those bidding for the rights get into a big bidding war.