https://www.bigsoccer.com/forum/showthread.php?t=149608&page=4&pp=15 The exchange in this thread reminded me of a similar thread I saw a few years ago dealing with the same topic. The questions I meant to ask when I saw the thread way back when but never got around to are: 1) How, aside from spending money to acquire better talent (either on or off the pitch, whichever seems necessary) does a team that rarely or never has a chance to win a title go about putting itself in a position to win? It's bad enough to go season after season winning nothing- there's no reason for a club to exist if they won't or can't even attempt to make themselves competitive. 2) Why is okay for some clubs (usually the "big" clubs) to use their resources to acquire/develop and retain title-worthy personnel, but not okay for the smaller clubs to do the same thing? There are some posts in the thread accusing teams like Chelsea that have recently come into a lot of money and are now using that money to make themselves competitive of "trying to buy a title". But, AFAICS, that's exactly what the clubs who have been successful do. It just looks different because they've had the money for a longer period of time. Having talent is a requirement for success. The "big" clubs may not look as obvious doing it (as though that's a bad thing), but they do it. Again, if a team could look into a crystal ball and see nothing but midtable finishes and CL first/second round exits for the remainder of its existence, there would be no point in their continuing to play the Game. Obviously it's still a business for the owners/shareholders, but a disgrace to the fans. This post may seem sarcastic, but it isn't. What I'm reading in that thread suggests that some fans believe in a pecking order of sorts, and demean teams that try to reshuffle that order in the most logical manner- by buying talent to win matches. I'm trying to make sense of a school of thought that ridicules a team for doing what every team should be doing- trying to win, and spending whatever they can afford to spend in pursuit of the only thing that matters- success on the pitch. I hope someone can answer these questions for me. I didn't post in the linked thread because it's in WR, and I wasn't sure I'd get a serious response.