After several tough years financially, it appears that things are finally beginning to look up positively. Results from 2015/16 are pointing towards a profit range around 5 Mio on the plus side overall. Major reason for this improved situation include higher transfer gains, final placement in the standings at seasons end, and TV/prize money from the Pokal. http://m.sportbild.bild.de/bundesli...dert-verstaerkungen-45852588.sportMobile.html
Table of club revenues from the DFB Pokal during the 2015/16 season. Werder ranking 3rd on the list with a gain of around 6.8 Mio. http://fussball-geld.de/einnahmen-der-vereinedfb-pokal/
Further info on the improved financial situation. Through the positive standing this fiscal year, and pending transfer fees from some players, Werder will likely have the resources available to work with this summer transfer window. http://www.weser-kurier.de/werder/w...t-Geld-fuer-Verstaerkungen-_arid,1386147.html
Werder are expected to rank 10th in distribution of TV revenue money for the upcoming 2016/17 season with around 31.48 Mio. Which is higher than some clubs that finished ahead of us like Hertha and HSV. http://www.kicker.de/news/fussball/...n-kriegt-am-meisten-leipzig-am-wenigsten.html
We're about to experience one of our most profitable summer transfer windows in a while. From the sales of Vestergaard, Ujah, and the bonuses of RB Leipzig's promotion from Selke's sale last year, we gained about 26 Mio already. Other possible deals still pending are Caldirola, and Galvez as both have been mentioned in ongoing discussions. Which will bring the amount to somewhere in the mid-30 Mio mark if those happen. The increase in funds will allow us to pursue additional reinforcements towards building for next season. http://www.kicker.de/news/fussball/...l_werder-hat-diagne-auf-dem-wunschzettel.html
Werder have extended the partnership with Zillertal for an additional 3 years. Apart from them being the venue of our summer training camp, the Zillertal Tourism Board will also continue to be a club sponsor and provide advertisement revenues. http://www.werder.de/en/news/news/business/20162017/vertragsverlaengerung-zillertal-28072016/
With the new TV contract in place, Werder will be collection 10-12 Mio more annually on income. From this amount, 5 Mio will be from the new distribution principle. Durch neuen TV-Vertrag plus neuen Verteilerschlüssel kassiert #Werder jährlich 10 - 12 Mio mehr. Davon 5 Mio durch neues Verteilungsprinzip— BILD Werder Bremen (@BILD_Werder) November 24, 2016
Media reports that Werder have reached an agreement with Umbro to be the new equipment supplier for the club beginning in the 2018/19 season. The current contract with Nike will not be extended. This new deal until 2023 us worth 17.5 Mio. Which is 3.5 Mio annually, and 500k more than Nike's per year. The contract with main sponsor Wiesenhof reportedly will also not be extended. http://www.90min.de/de/posts/467931...n-mega-deal-werder-mit-neuem-ausruester-einig
Werder have a signed a new sponsorship deal with Chinese online gaming company Heji18: Unterzeichnet: https://t.co/uSiXL6fplh ist neuer offizieller asiatischer Online-Gaming-Partner des SV #Werder 👉 https://t.co/gyXi8XFX2T pic.twitter.com/p1UpH7FNaS— SV Werder Bremen (@werderbremen) July 3, 2017
http://www.sportspromedia.com/news/werder-sign-chinese-partner Werder sign Chinese partner Yingsheng Sports Culture Development joins as top sponsor of Bundesliga club. Yingsheng Sports Culture Development, a China-based sport marketing company, has become the latest top sponsor of German soccer outfit Werder Bremen. Yingsheng, which also operates soccer academies across China, has signed a two-year contract with the Bundesliga club. It will recieve TV-visible advertising space inside Werder's Weser-Stadion and receive a hospitality package for home matches. Additionally, Werder will collaborate with Yingsheng on the development of its grassroots academies, with coaches and players traveling to Germany to work with the club's staff. Likewise, Werder will send its own employees to China to work at the academies. Sponsors.de reports that the sponsorship and hospitality element of the deal is worth up to US$1.1 million per season to Werder. Yingsheng is part of the consortium which took over English Premier League side West Bromwich Albion in 2016. Earlier this month, Chinese striker Zhang Yuning joined Werder Bremen on loan from West Brom for the duration of the 2017/18 season.
Der neue Ärmelsponsor heißt "H-Hotels". Vertrag für ein Jahr als Top-Sponsor. Werder bekommt ca. 1,5 Mio. #Werder— BILD Werder Bremen (@BILD_Werder) August 3, 2017
A contract extension has been signed with Werder's main kit sponsor, Wiesenhof until 2020. The annual amount received is also to increase by around 1 million to a total of 7.3-7.5 million per season. http://www.90min.de/de/posts/5415540-geldregen-fuer-werder-wiesenhof-zahlt-nun-deutlich-mehr