WTF?! Read this article on ussocceruk: http://www.ussocceruk.com/news/default.asp?CatTypeId=2&ContentId=948 This "guru" has apparently never heard of the LA Galaxy or Luis Hernandez or Hispanic Heritage Night or many of the other circus side shows that have attempted to drag Hispanics kicking and screaming to MLS matches. Will this myth EVER be dispelled? Hispanics are by and large loyal to their native country's leagues and teams. Can they be coaxed into attending a couple games? Yes. But MLS has proven that it takes a lot of planning and hard work on a consitent basis just to get anyone, let alone Hispanics, to attend MLS games. It seems presumptuous and almost racist to suggest that just because 3 million hispanics live in your town that they won't be smart enough to figure out that Chivas MLS is NOT Chivas de Guadalajara (sp?).