Officiating is a cool thing to do! Stand up and say it! Feel the fire. Push out the pride. Let’s talk again about how to find, nurture and hang onto sports officials. Old tired ways invariably lead to weak results. To attract more (and younger) people to join the officiating ranks takes creativity, insights and initiative. This session is designed for you if the recruiting and retention efforts you see just are not giving the kind of results needed. We’re in a time of generational change and it’s time to refresh and reframe our approaches. We can make officiating “cool” again! This was one of the topics at the Sports Officiating Summit, Louisville Kentucky, 31 July - 01 August 2017. Had anyone the inside skinny? A while back, there was a large survey undertaken by Mags Domka, and the results were to be presented. So get your hounds to track the findings, some one, any one. My understanding of the attrition and retention of referees is limited to: (a) opportunity to move upward, (b) inadequate fee-structure for compensation, (c) support-group mechanism, that is assistance and guidance to help refereeing to best ability, (d) consideration of best interests of referees when they are affected, and (e) appreciation of efforts put in by referees. These are nothing new, everyone who has officiated any organised sport would identify. It is a mix of both parties, the referee, and the organisation within which s/he are expected to officiate.