Grass Roots Marketing

Discussion in 'St Louis FC' started by time4wine, May 24, 2010.

  1. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    Ok, we've got a little bit of time before the next home stand and we really need to try to increase our numbers. (even if its just among the supporters- the guys and gals that know how fun it is and should be there anyway). Not calling anybody out, but all of our groups have been down in attendance and that doesn't even count the rest of the place that needs more butts in seats.

    Back to grass roots. I've still got some of the passes that Steve got from Godat, so anybody that's iffy based on cost we can help them out. I was also asked on the Chickenhead page to make a new flyer. Here's what I've got so far:

    [​IMG]

    Thoughts? Constructive criticism? I'm torn on what to emphasize, but I could always do one for the crazy people and one for families, but I thought this might work for everyone. Let me know what you like or don't like. Feel free to say its crap (I'm not a professional designer). I doubt if AC STL is going to publicize worth shit, as usual, so its up to us again to spread the word.
     
  2. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    I've been thinking about this too. I attended the World Cup Final Watch Party @ABSP and Ken gave me a stack of their flyers. I really want to hit more of the ethnic areas in St.Louis, Cherokee west of Jefferson; South Grand, etc. However, it's kind of hard with 2 little kids and weekends full. Any volunteers for this? Battra?
     
  3. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    Until next month, I can't commit to anything.

    Next month class is over...for awhile anyway.
     
  4. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    All I'm saying is have Brad send you that flyer, put it in Spanish and drive it and a few flyers in English too down with some tickets to Cherokee. Just spend an hour on a weekend doing that. But if you can't, you can't.
     
  5. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    This month, nope...next month though...I totally can.
     
  6. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    so you can do trivia night but can't do this. I see where your priorities lie. :rolleyes:
     
  7. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    #1 Trivia's for charity...one I care about deeply.

    #2 Who do you think's gonna be next to me? :)

    #3 Why aren't you coming?!
     
  8. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    Also..I did send Ken Godat an email stating that if he needed any help with translation that I'd be happy to do it.
     
  9. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    Ok, how about Brad sends it to you, you translate to Spanish, then forward it to me. I'll go out of my way to take it down there myself, and go to your neighborhood on South Grand also. We need to do this soon.
     
  10. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    I'll gladly translate anything.
     
  11. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States

    Just translate or rephrase- "does a good time have to smack you in the face?" or something that goes along with that picture that makes sense in Spanish. Post it here or send it to me and I'll fix it and then email the .pdf to Steve.
     
  12. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    tienen que tocarte buen tiempos en la cara???
     
  13. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    I was thinking of a complete Spanish language one though that emphasizes the supporter's culture in section 20 though...

    Something like:

    Attencion Soccer Fans!

    Have you heard about the team in Fenton?

    Come be a part the crowd!

    Bring your smoke! Bring your voices! Bring your drums!

    (With a big picture of our craziness)

    Atencion todos aficianados de futbol!

    Conocen el equipo que juega en Fenton?

    Sea un parte del multitud.

    Traiga tu humo! Traiga la voz! Traiga tu tambor!

    www.ac-stlouis.com

    ?
     
  14. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    yeah I can do that. I'll work on it over the next couple of days and post it here to see what you think.
     
  15. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    That would be very cool. thanks, Battra.

    and I'm still doing my part here. I recently emailed Minerva Lopez, the President of Verde. Verde was a Latino Supporters Group of the Athletica. She is also the owner of Gooolll soccer store in South City. I've got her and her group back on board to come join us at the games. They'll probably come to the game against Puerto Rico on Aug 14, but I'm trying to lure them to games before that with free tickets.
    I've also recently given a bunch of tickets to my wife to give out to the VA network for those interested. She had a decent response, including a wife of an Irishman who said he had no idea we had a team. figures.
    Beyond that, I plan on getting those flyers to Cherokee and South Grand as well as indoor soccer clubs, and grocery store billboards. what are you doing to help?
     
  16. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States

    That's cool. I was wondering who Verde was. I've never seen anyone or talked to anyone from that group at any of the games.
     
  17. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    Steve...if you happened to call me on a Sunday morning sometime...I might be able to make some time...if we're not out too long....

    Let me find out if I can get out this Sunday...If we can go to the places on Cherokee and I talk to them, while wearing my Chivas gear...we might have a much better in with them.
     
  18. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States

    Or they could be Club America fans and beat you up. Either way it should be fun. Steve, take a camcorder- just in case. :D
     
  19. demunb

    demunb Member

    Feb 23, 2007
    Crystal City, MO
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    Good News. Ken Godat just posted this on the Chickenhead page:

    Thanks Chicken for the push! NEW NEWS peak under the tent!! you heard it on the Chickenhead's Fanpage first! For the 7/28 game and beyond, tickets are going to start at $9... group deals will go to $7 and very limited promotions will be $5.. FREE ticket promos will fade away... VIP goes from $45 to $30.. we are working on changing all the ... See Moreprices in the system and in our marketing communications now and as soon as Brad and I are done with that then it's effective (need a few days). We also just worked some magic for 100+ radio spots on 3 top stations starting 7/21! Yes - we are gonna do some non on-line marketing! OBTW we are going to do another Group-on deal too so look for that - details coming soon. This is official so spread the word it's coming.. Let's Pack the Park!

    Go ahead and change that poster to start at $9! Many thanks to all the supporters groups out there that helping us with the grassroots marketing efforts!

    ~Ken


    Lower prices and actual marketing outside of facebook and twitter.
     
  20. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    sounds good. I'll leave the camcorder at home. Let me know, Nik.
     
  21. MUhooligan10

    MUhooligan10 New Member

    Nov 6, 2008
    Columbia, MO
    Club:
    AC St. Louis
    Nat'l Team:
    Ireland Republic
    I should come out and wear my Cruz Azul shirt lol
     
  22. time4wine

    time4wine Member

    Mar 13, 2009
    St. Louis
    Club:
    St. Louis Lions
    Nat'l Team:
    United States
    that's good news! We should start seeing our attendance go up. hopefully.
     
  23. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    I'll talk to the boss when I can this morning. I could probably get out for a couple hours.

    Do you think I should wear my Mexico jersey instead? :D
     
  24. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    I've already begun spreading the word that ticket prices are going down.
     
  25. Battra

    Battra Member

    Feb 3, 2010
    South St. Louis City
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    OK...let me add a bit to this...I'm no graphic designer so you deal...


    Atencion todos aficianados de futbol!

    Conocen el equipo que juega en Fenton?

    Sea un parte del multitud.

    Traiga tu humo! Traiga la voz! Traiga tu tambor!

    www.ac-stlouis.com

    [​IMG]
    (not necearily THIS one, but you get my point.)

    Son el equipo tuyo. Son el equipo nuestro.
     

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