Below is an article detailing the Baltimore Ravens interesting choice of fan giveaways at their home opener this Sunday: genetic testing kits. “Ravens fans will get DNA test kits Sunday in unusual NFL promotion,” The Baltimore Sun During the Baltimore Ravens season opener on Sunday, football fans will have the option of participating in free DNA testing as part of a fan giveaway. The first of its kind, Ravens’ DNA Day comes courtesy of Ravens sponsor Orig3n, a biotech company headquartered in Boston. Willing fans will have their cheeks swabbed onsite, and their saliva samples will be preserved for analysis. Fans can register online with the company to obtain their results. Some worry about the message this promotion sends to fans and the community, questioning the validity of the fairly nascent phenomenon of direct-to-consumer genetic testing. Link: http://www.baltimoresun.com/business/bs-bz-ravens-dna-testing-20170913-story.html