I went to a sold out (?) friendly against Barcelona in Seattle. I heard more comments like "American soccer sucks" and "We're horrible" than "The hometeam may be getting embarrassed on the field, but I think I'll check out another game.". (obviously it didn't matter for the Sounders, they have stellar attendance) The Crew have been around for 15 years. People in the area know it exists, so some big friendly isn't going to change anything. Selling the level of quality is what's going to keep new people coming. This is done by USA having a solid World Cup and the Crew doing well in CCL. (imagine the Crew playing a good game against a team like ManU in the Club World Cup - that'll get more attention than any friendly would) Also, I think it's pretty much agreed that American teams play more similarly to ones in England not Mexico.