i just got word from a friend of mine that he received 4 free tickets at the movies the other day. he said the guy at the counter said that oct 11th is amc theater day, or something like that. now, i haven't seen any press releases or anything about this, so take that for what you will. for each ticket he bought for a movie, he got one free ga ticket (just like the way they did it with price chopper). if this is true, i like the free tickets, but this does point to all those questions about reducing the value of the product.