Sunday afternoons are by purpose, regardless of Foote Field or otherwise. Summer in W.Canada sees alot of people spending weekends out of town at lakes/cabins whatever. The FCE front office has tried to put a stamp on it's product and anchor games with a common time and HOPEFULLY a venue. According to some sources (such as the very reputable the11.ca), FCE choose the 2pm starts in consultation with another Edm pro summer team, the CFL Eskimos (throwing ball). The Eskies have many a weekend game on Fridays. Saturdays in general are not good draws, April-June due to NHL playoffs (Hockey Night in Canada) or such. Soccer Sunday is a long tradition in European leagues (Spain & Italy to name two). Of final consideration, once the NFL season begins, Sunday evenings are a competition for the walk-up fan.