To tell you the truth, I don't think that MLS can EVER capture these fans, once they've jumped on the bandwagon of some EPL team. Remember, the vast majority of them are fans of the bigger clubs, the Mans, Liverpool, Chelsea, Arsenal primarily. In order to duplicate the TV experience (which is what we're talking about), MLS teams would have to have the same sort of talent that those EPL clubs have. That would require an investment that MLS simply can't afford. Also, the EPL teams have a major advantage in the cachet of history and tradition which MLS can approach only with lots and lots of time. The EPL has a lot to offer the eyeball fan with which MLS simply can't compete. Finally, most of those fans have developed a team loyalty that would be difficult to break, even if everything else were equal. No, I believe that the only way to capitalize on EPL eyeball fans is to make them into MLS fanny fans. The only things that MLS can offer American fans that the EPL cannot is a live soccer experience, and a local team to root for. If that isn't enough, I'm not sure that MLS can do anything about it.