Embedding Facebook Videos no longer possible?!

Title pretty much says it all

For example (trying to throw this up in the Schalke thread); try and embed this vid in a reply;

https://www.facebook.com/S04/videos/vb.8584479036/10153189735409037/?type=2&theater

I've tried;

1) Copying the vid URL only into the 'Enter media URL box' (this is what I had always done in the past)
2) Direct copy/past into the textbox of a facebook created embed video link
3) Extracting various bits of link from '2' (above) and sticking that in the 'Enter media URL box'
4) Adopting Christianity for 5 mins and praying to god
5) Googling for a solution (which just took me to #2 already mentioned).

HELP!!!