Elon Musk needs his own thread because he's in every damn thing

I mean the discussion should at least be based on how online ad buys actually work.

It's true Twitter long suffered from the fact that it is way too small compared to Google and Facebook which have cornered the online ad market. But that is not just because they hold so much of the universe of consumers in walled gardens. It's also because their online ads are much more effective than twitter.

Twitter had a niche, valuable audience, and had a 5bn business around that but it's adtech sucks, and now even worse going into an election cycle, twitter has old tech combined with all the non-tech problems like nazis which can't be fixed because Musk fired all the people who did that stuff

 

If anyone is interested in this stuff, it is worth looking in to the move from social media and social media news to the creator economy

short version what really kills Musk is when creators like Hildago leave, and migrate their audience with them

As an example, podcasters like Pod Save America and Odd Lots have been moving their audiences to discourse - where they basically own it. Many others are focussed on email.

It will take a long time but Twitter will be irrelevant long before then

 

lol. poor elmo

 

IMO Taylor Lorenz is a journalist who has approached Musk's fascism in a nuanced and sensible way. She, more than just about any liberal has been targeted by the fascists including both Musk and Carlson (in his Fox days) for daring to be a liberal woman on the internet. (1000s of rape and death threats)

Musk could not be happier if he drove her off twitter. Instead she migrated / diversified.

key point - why should she sacrifice her own advantages that come through dedicated a loyal audience on twitter - even heavily suppressed

rather she worked to derisk and will slowly pivot

There is plenty of high end thought and analysis on this topic, for those who want to look into it

But short version, it's the creators that matter, and they are migrating, But also there is still stuff like trying to win an election in '24 which is why the likes of Pod Save America had not yet abandoned the platform,

https://twitter.com/TaylorLorenz

 

Your own personal use of Musks servers is irrelevant IMO. It's a moral question for individuals

 

You know who helps Musk?

People who buy Teslas.

It's the source of most of his wealth

 

Personally I don't think Twitter finances is the game in town anymore. The business is already holed below the waterline. I worry much more about how he is going to use it to support the fascist takeover of the US in '24

 

The transition is happening IMO. I don't know about you but I've moved almost all my use to a combo of podcasts, news letter subs and bluesky - especially because the content creators i follow have migrated

 

not available here

 

but like if we are being serious - that thing is Tesla

Twitter is already financially banjaxed. But he can prop it up indefinitely thanks to his vast wealth courtesy of the Tesla stock price.