Elon Musk needs his own thread because he's in every damn thing

If we assume that everybody who quits using Twitter went to the trouble of deleting their account?

 

The point is Yacc said this

So either she doesn't really know what MDAU is, or she was trying to avoid saying what it is, and then they had to make up a somewhat believable number.

In the interview she was confronted with verifiable external stats - e.g the collapse in iPhone app downloads.

 

Linda Yaccarino is the "CEO" of the company which used to be called Twitter. She's a figurehead because Elmo is still pulling the strings.

Elmo is Elon, of course.

MDAU is an acronym - Monetized Daily Active Users. A measurement of how many people are on Twitter who actually generate money for the platform. They have been using that term since before Elmo bought the company.

Elmo is still Elon.

 

MDAU is a metric that Twitter invented as a public company to try to give the idea it was growing and important. Basically if MDAU went up the share price might go up.

daily actives is not really that relevant now because Elmo is hiding that number which in any event doesn’t drive advertising revenue.

But we can know it is in steep decline because all twitters verified metrics are in bad shape.

the only time Yacc made any sense at all was when she was talking about sports but the issue is twitter has no sports rights and lots of nazis

 

MDAU was invented by twitter because their ad revenue sucks mostly because advertising on twitter is not very effective compared to Meta.

It doesn’t matter how much MDAU you have if advertising does not work well

 

The Code interview really terminated her over Musk's claim that twitter will go 100% paid. They sprung this on her just when she was raving about progress she was making on advertising. They pointed out she must be against this change as it cuts across her ad model so did Musk discuss it with her and how is she planning to handle it - she must be planning on some free version right?

She had no answer

She came across as deeply unlikeable, defensive and out of her depth. Not ideal for a CEO.

Especially her fluffing of Elmo was deeply uncomfortable. She's at Code. Everyone knows who Elmo is. Raving on about how you couldn't ask for a better CTO went down like a cup of cold sick.

IMO you could see why she was passed over at NBC. Word is she was really good in her ad partnerships but leading a company is a bit different. She sounded like a fake.

I don't think she will last long because she is damaged goods now and makes him look bad

 

It's interesting that Musk is close to assuming his final form as a Trumper

 

apparently she is a known trumper so I have no sympathy to be honest

 

Seems Twitter is worth as little as 8bn now lol

with debt of 13bn the banks are underwater. So they might be best to repo and sell it while they can get something for it. This also illustrates why talk of MDAU and other made up metrics is the wrong conversation

“If things deteriorate further, the company’s bankers - already nursing billions in on-paper losses - face the prospect of taking back the keys to a diminished platform that is worth less than even their claim on it.”

Hey bankers! Time to repo Twitter!
https://t.co/LqNzpwDTl2

— Nancy Levine Stearns ✍️ (@nancylevine) October 4, 2023

 

It came from Swisher who knows her

Short version, she was a well respected ad operative at NBC, looking to make the move up to the c-suite.

 

Not sure which thread this should go in, but the collapse of social media news continues. Facebook is the lions share of social news traffic, and google is the other big source. Twitter was never a big source of clicks, but was definitely a key part of the news machine - especially for politics. That's all over now.

It's not clear how many news outlets get enough traffic to survive

This Is What Replaces News On Facebook
Both Digiday and Axios this week published pieces about the cliff that digital media outlets have fallen off of this year. According to Digiday, the three publishers to lose the most Facebook referral traffic were The Sun, Business Insider, and The Guardian, which are all down around 80% from where they were last August. And while these are grim numbers, they don’t really tell the whole story of what’s been happening on the platform.

https://www.garbageday.email/p/why-do-facebook-users-keep-commenting

​

 

The argument about no longer using Twitter has largely been about whether or not we're personally rewarding Musk for his toxic custodianship.

Here's another POV:

The Moral Case for No Longer Engaging With Elon Musk's X

 

You can’t see the change on big soccer embeds because those still load all the opengraph meta data and display it in a properly formatted card.

Those will be broken soon enough

 

This is the better argument. There has been quite a big exodus in the last 2 weeks. I have a fair part of my graph rebuilt at bluesky now.