Crusaders/Season Tickets Update

Discussion in 'Sporting Kansas City' started by AndyMead, Feb 11, 2003.

  1. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    As of today
    4,001 Season Tickets
    650 Crusaders

    The team record of 4,115 Season Tickets was set in 1996. The 7,316 by Columbus last season is the target.
     
  2. kopiteinkc

    kopiteinkc Moderator
    Staff Member

    Jun 1, 2000
    Shawnee
    Club:
    Liverpool FC
    Nat'l Team:
    England
    Thanks Andy. Here is the full news release:

    For Immediate Release
    > Justin Gorman: 816-920-4734
    > Staci Schottman: 816-920-4739
    >
    > WIZARDS BLOW PAST 2002 SEASON TICKET TOTAL
    > All-Time Record Within Reach - "MATCH THE MLS BEST" Campaign Marches
    > Forward
    >
    > KANSAS CITY, MO (February 11, 2003) - Kansas City Wizards General Manager
    > Curt Johnson announced today that the Wizards organization has surpassed
    > the number of season tickets sold in 2002 (3,724). The Wizards have
    > confirmed orders for 4,001 season tickets thus far in 2003 with more than
    > two months remaining before the season opener at Arrowhead against D.C.
    > United on Saturday, April 12.
    > The Wizards are only 114 season tickets shy of reaching the all-time
    > franchise record of 4,115 season tickets sold in 1996, the inaugural year
    > of Major League Soccer. The organization continues to work towards the
    > current "MATCH THE MLS BEST" standard of 7,316 recorded by the Columbus
    > Crew last year.
    > "The community has really responded to this important sales campaign. It
    > is exciting for everyone who loves this sport to see the progress being
    > made," Johnson said. "Besting last years number is just the beginning. We
    > are next focused on exceeding our all-time franchise record and then
    > moving into uncharted waters."
    > Wizards Founder Lamar Hunt has participated significantly in the
    > campaign to date, attending more than 70 individual corporate sales
    > meetings in the Kansas City community in the last two months. The "MATCH
    > THE MLS BEST" campaign was announced in late November in addition to the
    > CRUSADER support group Registration Drive with a target of 1,000 CRUSADERS
    > by opening day. Both programs have now exceeded the halfway point of
    > these goals. Hunt, Johnson and other interested parties are hosting
    > meetings throughout the campaign to keep the public up to date on new
    > ticket information and other developments in MLS. Hunt, who has 43 years
    > of experience in the organization of professional sports stated that, "The
    > CRUSADER program is proving productive by helping create a very important
    > network of contacts throughout the metropolitan area."
    > In just over two months the Wizards have enlisted 615 soccer advocates
    > from 309 different companies in the CRUSADER program as they move steadily
    > towards the 1,000 goal. CRUSADERS are now on board from 70 communities in
    > the greater Kansas City Metro area.
    >
    > For more information on Wizards ticket packages and the CRUSADER
    > program, log onto the Wizards website at www.kcwizards.com
     
  3. FlashMan

    FlashMan Member

    Jan 6, 2000
    'diego
    Club:
    --other--
    Nat'l Team:
    United States
    Thumbs up Crusaders.

    This really stood out from the press release:

    Sounds like Lamar not only has committed himself to this project, but his throwing his considerable clout around to make sure it gets done.

    Good luck in reaching the goal and going beyond.
     
  4. SoccerNutScott

    SoccerNutScott New Member

    Feb 6, 2001
    Olathe, KS
    I have been saying all along, I have the utmost respect for Lamar and my respect has grown by leaps and bounds since becoming a Crusader and hearing his efforts he is putting in to make this a successful drive. He is the man. I talked with Tony Meola at one of the Crusaders meetings and he told me that it is amazing going to these corporate meetings with Lamar. He said he basically speaks and everyone is sold. On top of all that the man is so freaking geniune for someone with so much money. Not what you would expect from most millionaires. At the first Crusaders meeting, he was there shaking every persons hand as they enterered the door and introducing himself as Lamar Hunt as if nobody knew who he was. He is the man.
     
  5. BenC1357

    BenC1357 Member

    Feb 23, 2001
    KC
    Ever the pesimist on this subject I have to ask a couple of questions.

    1. The old saying is that stats can be manipulated to say whatever you want them to say. 4001 season tickets: is that full season passes; combine full season, half season, 6 game packages; combine full season, half season, 6 game, and corporate packages? I assume its the last option.
    I fear that the organization, Lamar included, is more interested in the number of tickets sold and not the number of butts in seats, because (from my own words on here before) Lamar is a businesman first. These two numbers differ by quite a lot on many occasions.

    2. Numbers can be made to appear impressive, but will it show in the atmosphere of the game. Because when the games become more fun and exciting, 6 game packages turn into full season packages. Lamar may be selling tickets to the corporations, who in turn give the tickets away at company parties, but will that help in the long run? One side says yes, they will become hooked, and buy tickets next season. The other says they see it as a cheap night out, and never come back.

    Its Lamar, Curt and Tony's job to put a positive spin on every angle of this program. I'm not going to blindly follow. Instead I'll remain skeptical and hope that this is not all a mirage.
     
  6. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    My guess is that this campaign contains far more "full season tickets" than the monkeying around and dividing 2700 tickets sold to a youth league with 2700 members and calling it "150 season ticket equivalents". Most of the Crusdader stuff will be person to person or person to business.

    A bunch of these will likely be corporate seats. But that's exactly what we want. Corporate seats lead to exposure and possibly sponsorship down the road. Companies give their tickets to clients, to employees, etc.. and more folks are exposed. Suddenly companies start planning a company outing at the Wizards - instead of the Royals - since all the kids play soccer instead of baseball.

    Lamar Hunt is the man!
     
  7. pblake

    pblake New Member

    Jun 11, 2000
    KC
    i'm with andy. one of the major complaints is not enough money - for advertising etc. so lamar goes out to personally sell tickets to the people that can directly impact how much money the team makes (and thus can spend), but now that's not good enough because he's not getting the loud/chanting/singing fans?

    you may not think the families and corporates are loud enough, but remember - they all pay. and they like to pay a few bucks extra for a nice seat a midfield.

    the historical facts point out that the loud/chanting fans are small in number. until that changes, lamar will focus on the large reward opportunities.
     
  8. Spoon

    Spoon Member

    Feb 25, 1999
    Overland Park Ks
    Club:
    Kansas City Wizards
    Nat'l Team:
    United States

    Paul what Ben saying is that the Wizards game needs to be an event that people will remember and want to come back.
     
  9. KCFutbol

    KCFutbol Moderator
    Staff Member

    Jun 14, 2001
    Overland Park, KS
    Club:
    Kansas City Wizards
    Nat'l Team:
    United States
    The few, the proud, the brave, The Mystics.
     
  10. BenC1357

    BenC1357 Member

    Feb 23, 2001
    KC
    What exact historical facts are you talking about? In KC, yeah, but you have to admit the Cauldron has done nothing but grow over the last 3 seasons, including getting sections of the "Wiz Zone" to join in.

    Some MLS side have considerable sized sections (DC, Chicago). Spoon was right in what I'm saying: Atmosphere matters most to me as a fan. I'd sacrifice 100 Crusaders and a few season tickets if the asmosphere alone could begin draw people in.
     
  11. KCWIZFLAG

    KCWIZFLAG Member

    Oct 31, 2002
    Gladstone, MO
    Club:
    Sporting Kansas City
    Nat'l Team:
    United States
    I think that it is a catch 22 any way you look at it. Atmosphere is great but we need more people to do that. As for getting people to return to games after they have used their company's tickets is the key issue here. Without the atmosphere, the people won't come back. I agree that we should focus on the people that are there and get them into the game. I would love to get everyone chanting or singing and that way when we do get more butts in the seats, they will want to come back. However, if we don't get the word out around town into every company, organization, and neighborhood then we won't have anyone to try and convince to come back. It's sort of the chicken or the egg scenario-What is needed first to get the other one going?
     
  12. pblake

    pblake New Member

    Jun 11, 2000
    KC
    i want better atmosphere. i even requested that the chant thread here would be a sticky so that EVERYONE who reads here would see it - not just the regulars who remember there was once a chant thread. i also wish there were more mystics. and yes, the mystics are growing, but they are still very small.

    now to better explain my original point - lamar is doing what he knows how to do. there is a proven formula in sports for building a successful organization, and that is selling tickets to whoever will buy them. the families and suits will buy them, so he's selling them. being skeptical about this strategy is ridiculous. if he knew how to get fans on their feet and create a great atmosphere, he'd do that too. unfortunately, that's basically a mystery on how to motivate that many people who attend games for various reasons. if there was an easy way to create better atmosphere, it would be done. since there's not, how can you be skeptical of a guy who is taking the only "known" repeatable pattern - selling to intereseted buyers. if he didn't sell to interested buyers, then people would be skeptical if he had a brain at all. now that he is, they're skeptical because they're not the "energetic" interested buyers.
     
  13. BenC1357

    BenC1357 Member

    Feb 23, 2001
    KC
    "if he knew how to get fans on their feet and create a great atmosphere, he'd do that too. unfortunately, that's basically a mystery on how to motivate that many people who attend games for various reasons. if there was an easy way to create better atmosphere, it would be done. "

    I said I was skeptical of the numbers they release to the public, and how great they say this program has been. Is there a direct correlation from Crusaders to season ticket sales? Maybe, maybe not. Just last week I pointed out on these boards that we've been told over and over the numbers of Crusaders but no season ticket numbers. Now we got them for the first time in a long while.

    I'm not skeptical of Lamars business knowledge or ability by any means. But you are very wrong on one point, he does know, or can hire people who know, how to create a better atmosphere for sporting events.

    The Chiefs, his pride and joy, packed stadiums in the late '60s and early '70s. They took a nose dive in on field quality until the late '80s. Lamar brings in Carl Peterson. Carl gets better quality on the field and simultaneously changed how things ran at Arrowhead on game day. They introduced many of the ideas that made game day more exciting then, and have since been copied by teams aruond the NFL.

    So if you're going to tell me that Lamar and his thinktank are only capable of being salesmen and nothing more having to do with atmosphere of events, I have to disagree.
     
  14. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    Is there a direct correlation between Mystics and ticket sales?

    I mean, come on, the Mystics are the hard-core supporters. How many more tickets have you sold? If every Mystic converted one friend a year, we'd fill the stadium in about 10 years.

    Hey, I bought two season tickets in the Cauldron for my dad.

    Let's stop worrying about the Crusaders - and start working on The Cauldron.

    Okay?
     
  15. pblake

    pblake New Member

    Jun 11, 2000
    KC


    we all agree that winning brings better atmosphere. however, that has been a problem over the past two years. so without that solid atmosphere that comes from winning, lamar is selling to interested buyers in hopes of having a better atmosphere because of larger numbers in the stands. what kind of fans he gets in the stands is not his choice - he'll take anyone given the generally low attendance in kc.
     
  16. SamPierron

    SamPierron BigSoccer Supporter

    Nov 30, 1998
    Kansas City
    Club:
    Sporting Kansas City
    Nat'l Team:
    United States
    To quote Gus Grissom in The Right Stuff:

    "F***in'a, bubba"
     
  17. Spoon

    Spoon Member

    Feb 25, 1999
    Overland Park Ks
    Club:
    Kansas City Wizards
    Nat'l Team:
    United States

    So then what new ideas do you have oh wise adviser to the grandpooba?
     
  18. Sounds good. We wont have to suffer through those pathetically, embarrassing 5 thousand fan games again at KC this year.
     
  19. SoccerNutScott

    SoccerNutScott New Member

    Feb 6, 2001
    Olathe, KS

    Ben I can't completely answer your questions because I don't know the break down. But it was explained to us at the first Crusaders meeting that the 6 packs had to be added together I think to make a full season ticket. For instance if you sold 4 6 packs it equaled something like 2 Full Season equivalants. Group tickets that are sold are divided by 18 (for number of games) and count as Full Season equivalents. So it is probably a combination of actual full season tickets and combined 6 packs and group ticket sales too. I believe they also said that was the way MLS counted season tickets and not a Wizards policy. Not positive of that though. Tonight at the Crusaders meeting, Lamar said that as of today they had sold to 53 companys what he called premier level purchasers(he did not go into what premier level was except to say they have different levels of purchase levels for coporations to participate) as a result of a Crusader making an introduction of Lamar and the Wizards. Whether you are skeptible or not, you have to admire the work that Lamar is putting in. He is going to every corporate meeting and helping sell tickets. Not just relying on someone else to do the work. The man is an absolute treasure.
     
  20. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    ************ you, *********************.
     
  21. Spoon

    Spoon Member

    Feb 25, 1999
    Overland Park Ks
    Club:
    Kansas City Wizards
    Nat'l Team:
    United States
    Bump!


    Any new word from the horses mouth at Weds night meeting at halftime?
     
  22. SoccerNutScott

    SoccerNutScott New Member

    Feb 6, 2001
    Olathe, KS
    The paper this morning said season ticket sales are up to 6009 sold now. That is outstanding.
     
  23. ojsgillt

    ojsgillt Member

    Feb 27, 2001
    Lee's Summit MO
    I think everybody thought that 6000 would be the mark to say that this program was a huge sucsess.
     
  24. kopiteinkc

    kopiteinkc Moderator
    Staff Member

    Jun 1, 2000
    Shawnee
    Club:
    Liverpool FC
    Nat'l Team:
    England
    Truly remarkable. Everyone involved in getting this high a number should be commended.

    As stated previously, this is for a stadium with no bad sight lines so therefore no real need to buy reserved seats. And a stadium that won't fill cos it is so damn huge, so reserving a seat isn't necessary.

    And we didn't exactly have a stellar season last year.

    I am proud to have 3 of those 6,009! :)
     
  25. kopiteinkc

    kopiteinkc Moderator
    Staff Member

    Jun 1, 2000
    Shawnee
    Club:
    Liverpool FC
    Nat'l Team:
    England

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