They need people to work at the plant they are building. Parking a drone outside St. John’s raises awareness.
For those of you playing along at home who aren’t JRR Tolkien or LotR nerds, Anduril (drone manufacturer), Palantir (data software platforms), and Erebor (digital bank) are all from Tolkien’s works. Anduril was the re-forged sword Aragorn used, the Palantiri were “seeing stones,” one of which Gandalf took from Saruman and Pippin looked into, and Erebor was the Lonely Mountain the dwarves took back from Smaug the dragon. Apparently Peter Thiel is a Tolkien nerd; he also founded Valar Ventures and Mithril Capital. /nerding out
And given Tolkien's massive dislike/distrust of the "mechanical" world, I don't think he'd be very pleased to see his terms used in such a way.
It sounds like he might have been able to be friends with Alan Moore, who famously hates 99% of movies made from his graphic novels. "I hate what people are doing with my stuff." "Hey! Me too!"
Current Crew Stadium would be funny https://t.co/Uyt77ZYJyW— cheese 🟧🟦 #BuildBackBrenner (@cream_my_cheese) November 17, 2025
Disclaimer: the Roo is more fearsome on a soccer field or basketball court than a football or baseball field.
So what you are saying is we'll have Crew Cat flying into the stadium on a drone? You know, for the kids.
The average MLS stadium naming rights deal is said to be around $4.5 million per year. Giving that up is indeed a mighty big ask.