Does this mean that since the stadium never actually had an official name before it was called LDC, that now it doesn’t actually have a name to go back to? What are we supposed to call it? Not So Historic Crew Stadium?
Believe in the original mock up with the more Nationwide Arena design it was called Crew Arena. But maybe that was what we plebs called it. Maybe just be like NYCFC and call it [Insert Naming Rights Here] Stadium. Maybe AEP will sponsor it and raise our rates to do so.
MR stating the new name is already lined up. Patrick Guldan tweeted the opposite, but maybe he heard it correctly. It’s been noted that a naming rights deal has been reached with #Crew96 through its relationship with Legends Global. Look for more information regarding that in 2026. https://t.co/xt6ZgbFEqx— Massive Report (@MassiveReport) November 17, 2025
To clarify (since I interpreted it differently when I first read it), the tweet/x-thing means that Legends Global helped line up a new naming deal, not that LG is the new naming sponsor. Anyway, we'll know what company this is soon enough.
"Defend the 'Decke"? Hometown Hero _____ by Andruil? (Insert something cheesy instead of "sponsored" like how College GameDay is "built by" Home Depot or how Thing Is "delivered by" UPS/FedEx/Whoever.) I won't lie though...whenever I see the name of that organization, it reminds me of a certain former Crew coach.
Can't wait for "Anduril's Long Range Strike of the Match"! Whenever the Crew score a goal from outside the box ... all fans can take their ticket stub to Cousins Army Surplus to receive 15% off their order the following day.
"The Crew have worked with global premium experiences company Legends to secure and negotiate a new stadium naming rights partnership beginning in 2026. More information will be shared at a later date."
All jocularity aside, I recall years ago, there being discussion on BS about naming rights for Seattle's stadium. Someone mentioned Boeing. Here's the thing: stadiums tend to be named by companies who want to get their name out in front of people in the stadium and (especially) watching on TV who might buy their product(s). Mortgages, consumer technologies, insurance, cars, blahblahblah. But ain't no one watching on TV gonna buy a 767. Or a drone from a defense contractor.
OK, but we're talking about stadium naming rights. I'd argue that there's a logic behind a relationship with Ohio State that doesn't exist with an MLS team. For example, the university's relationship with Battelle. Maybe it also increased the companies visibility to an emerging workforce. Or is seen as politically smart as they build out their facility in Central Ohio. In any event, Anduril would seem like an odd sponsor for an MLS stadium, even here.