Columbus Crew to be rebranded entirely?

Discussion in 'Columbus Crew SC' started by hudson hooligan, Sep 30, 2019.

  1. chr1st

    chr1st Member+

    Jan 19, 2011
    Dayton
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Holy hell, my eyes!
     
    CybrSlydr repped this.
  2. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I have to admit... I never bought into/got/understood this part of the reasoning.

    I'm not a computer programmer or a graphics designer or anything like that, but I never understood why a round logo is some kiss of death. Why? What's so difficult about using a round logo? Isn't a round logo basically just a square logo, with empty space where the corners would be? Isn't it just about the same size? Aren't there already plenty of teams around the world that use round logos?

    It sounded like wishful thinking to me. It sounded like something you make up when you need one more reason to sell what you're trying to do.
     
    Dan Milton and RafaLarios repped this.
  3. west ham sandwich

    Feb 26, 2007
    C-bus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    The "C" works as an app icon (hey look, they finally got around to replacing the goatee with the 96).

    My guess is it probably does work in a lot of places the old logo didn't. I kinda like the idea of the Ohio flag pendant shape. I still think it was poorly executed, but I get what they were going for.

    A while back someone complained that the Crew logo was the one that was not instantly recognizable among a bunch of others. I know there are lots of "C" logos, even just in Ohio, so who knows if the C will ever be distinctive enough. But honestly, the "C"-96 with and without the flag pendant outline (but especially with it) will eventually be much more instantly recognizable than the previous round logo.

    What's really odd, was the used the old badge shape with 96 in it for a lot of stuff. Seems a rather odd intermediate use logo (or whatever you'd call it). And that could also have been something that would stand out and be recognizable (and would have been more welcomed by fans).
     
  4. west ham sandwich

    Feb 26, 2007
    C-bus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    That's what we all get for complaining about the dropping/reduction of yellow. Serves us right. This is why we can't have nice things.

    Obviously, hopefully, I'm being sarcastic. As much as I like to bag on design people, can we get some actual design professionals on this instead of someone who has a "good eye" or whatever the comment was? It's not a perfect logo, but it doesn't have to be this bad if its variants are applied correctly for the environment. Quit stepping on rakes, people.
     
    hardhead repped this.
  5. catfish9

    catfish9 Member+

    Jul 14, 2011
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    But in truth he didn't do it. it was in process before he got involved. It was done by dedicated long time employees. Simply educating business partners to such should be sufficient. Now they have a logo fans hate. If I'm a potential business partner, I would shy away from that situation more so.
     
  6. crewfan_in_columbus

    Feb 25, 2001
    Columbus is home
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I believe that is a new discovered element. "Crewmodium 96"
     
  7. Flyer Fan

    Flyer Fan Member+

    Apr 18, 1999
    Columbus, OH
    "I think it's growing on me: seeing it is more like a stomach punch than a sack punch now. Hooray?"
     
    YITBOS repped this.
  8. RafaLarios

    RafaLarios Member+

    Oct 2, 2009
    Medellín
    Club:
    Atletico Nacional
    Nat'l Team:
    Colombia
    I still hate it... The c is not even symmetrical in its form... The only way that I would tolerate it if it is a second logo.. a true crest it is not, nor will ever be
     
    TRUJDUB, TKyle, CybrSlydr and 1 other person repped this.
  9. TKyle

    TKyle Moderator
    Staff Member

    Columbus Crew
    United States
    Dec 28, 2014
    CREW Nation
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Or a radioactive isotope of carbon that has one hell of a lot of neutrons!
     
    Crewmudgeon repped this.
  10. Bill Archer

    Bill Archer BigSoccer Supporter

    Mar 19, 2002
    Washington, NC
    Club:
    Columbus Crew
    Nat'l Team:
    United States
  11. TRUJDUB

    TRUJDUB Member+

    Nov 22, 2015
    Club:
    Columbus Crew
    the owners daughter created or was involved in making this correct ?


    Can some one post me a link to a article that mentions the daughters name who created this monstrosity?

    please and thank you
     
  12. Bill Archer

    Bill Archer BigSoccer Supporter

    Mar 19, 2002
    Washington, NC
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    So you don't think there's any actual evidence aside from rumors and gossip that Kei Kamara is a lousy teammate but you're willing to excoriate the Haslams daughter on exactly the same grounds?
     
  13. soccerbetic

    soccerbetic Member

    Feb 3, 2007
    Columbus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
  14. RafaLarios

    RafaLarios Member+

    Oct 2, 2009
    Medellín
    Club:
    Atletico Nacional
    Nat'l Team:
    Colombia

Share This Page